Toyota unveils new web-site 'PlanetKaizen'

Here's the link : http://www.toyota.com/planetkaizen/


Torrance, California - A new Toyota web-site designed for enthusiasts was launched yesterday. PlanetKaizen is a new interactive direction for Toyota to display the inner workings and engineering advances on its vehicles.

"PlanetKaizen is designed for those people who want to dig deeper and see what's really happening inside Toyota," said Deborah Meyer, corporate marketing communications manager. "PlanetKaizen is a source for vast amounts of technical information that was previously provided only to journalists and dealership personnel - not directly to the public."

The name PlanetKaizen was inspired by Toyota's commitment to continuous improvement, or kaizen.

The site, which is designed as though the consumer is in the driver's seat, is divided into three categories, Explore, Encounter and Enjoy: Explore...

Technology and performance the inner working of Toyota's vehicles
Process and manufacturing - how Toyota applies kaizen in everything it does
Green and environment - steps Toyota's taking to have less environmental impact
Safety - descriptions and virtual demonstrations of safety features
Who knew? - factoids about Toyota, i.e. the Lotus Elise uses the Celica engine
Questions from Out There - interaction with Toyota
Encounter...
Become a resident or member
Test your Nuts and Bolts quiz - become part of a resident panel with special website access
Exclusive sneak peaks/vehicle unveilings
Media center - press clips, video and URLs
Enjoy...
Eye Kandy - screen savers and wallpaper
We know your kind - Latest automotive news, press releases and an extensive list of automotive-related websites.

 

see a lot of pages and links displayed for the green idea.. hence the implying of continuously improving our planet

 

I'll check the site out more closely at home.....I can't access it from work for some reason.

 

seems pretty cool. Just be prepared, the page is HUGE!! the functions are at the bottom. Lots of cool stuff, like what goes into building the cars... pretty neat.