Lexus goes to Formula 1 in 2009 or sooner?
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Lexus Champion
Joined: Jul 2001
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From: I wonder why I live alone here...
Lexus goes to Formula 1 in 2009 or sooner?
Just wanted to come back and give people a heads-up about this. Most of CL seems to have little interest in Toyota F1...I wonder if a Lexus-powered F1 team would receive more attention around here... 
Anyway, it's something to look out for/forward to, even though it may not happen. I think most would agree it would be a big step to see a Lexus racing against BMW and Benz (not to mention Ferrari) at the forefront of motorsport.
http://www.speedtv.com/articles/auto/formulaone/17020/
Anyway, it's something to look out for/forward to, even though it may not happen. I think most would agree it would be a big step to see a Lexus racing against BMW and Benz (not to mention Ferrari) at the forefront of motorsport.
Second, and perhaps most important, Toyota’s association with Williams would be backed by a strong marketing plan. The Japanese auto giant is currently in the process of turning its once American-only brand, Lexus, into a global brand.
Lexus’ worldwide expansion includes its introduction into the domestic Japanese market (where its cars were previously sold as Toyotas), and partnering it with a proven squad such as Williams would provide it with a strong marketing platform. In addition, a Williams-Lexus could help the premium marque to get past the conservative image it holds in several major markets, the U.S. included.
BMW’s current contract with Williams expires in 2009.
Lexus’ worldwide expansion includes its introduction into the domestic Japanese market (where its cars were previously sold as Toyotas), and partnering it with a proven squad such as Williams would provide it with a strong marketing platform. In addition, a Williams-Lexus could help the premium marque to get past the conservative image it holds in several major markets, the U.S. included.
BMW’s current contract with Williams expires in 2009.
Lexus Test Driver
Joined: Apr 2002
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From: Ft. Lauderdale, FL
WOOOOOHOOOOOOOOO, i'm all for Lexus going into F1. I was actually wishing that for the last couple of years. I think it gives more performance legitimacy (is that a word?) to the brand. Plus, I'd love to rock a Lexus F1 hat :-)
Its about time that they do this. Even Infiniti (which has hardly stirred the consumer market even until the last few years) has been involved in racing since the 90's.
Its about time that they do this. Even Infiniti (which has hardly stirred the consumer market even until the last few years) has been involved in racing since the 90's.
Lexus Champion
Joined: May 2002
Posts: 2,781
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From: Georgia
That's sound great,but they have to complete with the Toyota F-1 team or they will be only one team.
Lexus F-1 will be the only F-1 car with cup holder, power mirror, power seat, DVD changer, auto rain sensing wiper, and rear veiw camera....
. We're talking about taking the F-1 to another level here guys... 
Lexus F-1 will be the only F-1 car with cup holder, power mirror, power seat, DVD changer, auto rain sensing wiper, and rear veiw camera....
. We're talking about taking the F-1 to another level here guys...
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Originally Posted by VVT-i
That's sound great,but they have to complete with the Toyota F-1 team or they will be only one team.
Problem is, I have my doubts Toyota will compete under the Lexus name in F1. I haven't read the article mentioned above, but it doesn't sound like a good marketing plan for Toyota to do so. Right now, Toyota is competing with one of its largest Japanese compitors which is Honda. They are doing well this year and that makes for good braging rights. Since Honda doesn't compete in motorsports under Acura, if Lexus ever beats Honda it will not be the same bragging rights.
Last edited by CK6Speed; May 22, 2005 at 09:28 AM.
Thread Starter
Lexus Champion
Joined: Jul 2001
Posts: 4,330
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From: I wonder why I live alone here...
Originally Posted by CK6Speed
Since Honda doesn't compete in motorsports under Acura, if Lexus ever beats Honda it will not be the same bragging rights.
Probable scenario: Sauber BMW vs. McLaren Mercedes vs. Willams Lexus
Lexus Fanatic
Joined: May 2001
Posts: 19,103
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From: Netherlands
Originally Posted by AdrianXT
You do realize BMW and Mercedes Benz compete in F1, right? Lexus would obviously be competing against them, not Honda. And of course Toyota would not front a full factory team for Lexus, they would just rebadge their engine and sell it to customer teams.
Probable scenario: Sauber BMW vs. McLaren Mercedes vs. Willams Lexus
Probable scenario: Sauber BMW vs. McLaren Mercedes vs. Willams Lexus
Originally Posted by AdrianXT
You do realize BMW and Mercedes Benz compete in F1, right? Lexus would obviously be competing against them, not Honda. And of course Toyota would not front a full factory team for Lexus, they would just rebadge their engine and sell it to customer teams.
Probable scenario: Sauber BMW vs. McLaren Mercedes vs. Willams Lexus
Probable scenario: Sauber BMW vs. McLaren Mercedes vs. Willams Lexus
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