TL, ES and C-Class are Chick Cars!? Now I've heard everything....

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Sep 13, 2005 | 09:29 AM

Bluesman2

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From: IA

TL, ES and C-Class are Chick Cars!? Now I've heard everything....

I think this "journalist" is smoking something...

http://home.hamptonroads.com/stories...658&ran=201932

Chick cars!?!?!?

Sep 13, 2005 | 10:34 AM

mkorsu

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From: East Bumble F, NJ

Quote:

Originally Posted by Bluesman2

I think this "journalist" is smoking something...

http://home.hamptonroads.com/stories...658&ran=201932

Chick cars!?!?!?

Are you sure you read the article?

I’m not suggesting that the TL is a “chick” car, though. It’s clearly a fun-to-drive, well-equipped sport sedan that even the manliest of men would enjoy. But the economics of car-buying seem to dictate that more women buy the lower-priced premium models, while their husbands or significant others go for the more-expensive models.

he is stating that the entry level luxury automobiles here are geared economically & ergonomically to be appealing to females. That's all.

Sep 13, 2005 | 12:15 PM

Leets

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From: California

MSN had this to say about the ES:

Quote:

The typical buyer is a male with an income slightly below $100,000.

Sep 13, 2005 | 01:38 PM

Bluesman2

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From: IA

Quote:

Originally Posted by mkorsu

Yea I read it, he keeps saying he's not suggesting they are chick cars, but then specifically says they're targeted for women..... So if they're targeted for women they must therefore be "chick cars".

Sep 13, 2005 | 01:50 PM

mkorsu

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From: East Bumble F, NJ

Quote:

Originally Posted by Bluesman2

I guess we have different ideas of "chick cars". To me a chick car is a VW Cabriolet, Mitsu eclipse, Mustang LX 4cyl. Cars that you predominantly see women driving. Plus they exude absolutley no masculinity.

A car deisgned to appeal to a female buyer though doesn't necessarily mean "chick car" to me. Especially when they include the ES330 in that group, and to me that car looks far from any "chick car" I know of.

Sep 13, 2005 | 02:01 PM

jrock65

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I see a lot of middle aged women driving the ES around these parts.

The C class seems more of a split, and the TL seems to have more male drivers.

Sep 13, 2005 | 03:48 PM

Ice350

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From: Florida

I read an article that said manufacturers were now designing cars that would appeal to women as well as men. That doesn't make them chick cars. It makes sense to cover every demographic to increase sales.