Acura RL, the good and the bad
But what started this was a salesman who called on Monday who was driving a new RL, still did not have plates. I was about as lukewarn to both the RL and the software he was peddling but he talked more about the RL than his product. And he mentioned very little about the RL other than the price. He paid 42.5K for the RL. Most salesmen aren't great shoppers so I assume this is not a hard deal to come by. I have to think about this. At 50 large I believed and still do believe that the RL is out of its class, no matter how good it might be (let's keep the flames on the car out, this thread is about the deal). But at 42.5, especially in light of the price escalation taking place on most everything else, this might make it worth a look.
That's the good news for us consumers. The bad news is for Acura and the Acura fanatics. The only reason you discount like that on a car that was "value priced" with no options is because the market has voted. The RL is not selling at the price point they hoped it would. Maybe it won't sell at the lower price point. Maybe there is more wrong with the RL than the price. But for you AWD mandaters, it is there and at a more attractive price. If you bought one when it first came out and paid the 50 large, or more, I pity you. Normal new car depreciation isn't all you have to deal with. You could end up losing half the value of your car in a year. Ouch.
Have you done any research on the RL? Maybe you should take a look at the several auto journalists that have placed the RL in first place in many categories. Most importantly, other than just saying your dissapointed with the Lexus GS and the RL is not worth it, what exactly was the point of posting this thread?
Keep in mind that an Infiniti M35x and GS300X equipped similarly to an RL cost more. The RL is straight dead in the right class. Why do I believe the RL is selling in limited numbers? Not everyone wants AWD nor does everyone want a fully loaded car. If Acura sold the RL with many of its standard features being options, then too could the RL sport an MSRP of low $40's.
Acura could care less what the dealers are selling them for. Acura has already gotten their money once the dealer takes delivery of the car. LIke I said, the RL is priced at $50,000 fully loaded. There are no options you can add to it. Nobody has paid more than $50,000 for an RL because Acura just doesn't sell an RL equipped any different than it is right now.
Have you done any research on the RL? Maybe you should take a look at the several auto journalists that have placed the RL in first place in many categories. Most importantly, other than just saying your dissapointed with the Lexus GS and the RL is not worth it, what exactly was the point of posting this thread?
But I really would rather not sink to the level where this is headed. I still don't know whether I would be interested in an RL or not, I have just not been that impressed with it. But what I wanted to point out was that it is very easy to get a significant discount. And in case you haven't taken economics, you don't heavily discount product that is in great demand. You discount as you have to to get rid of things. I am not saying that is what Acura is doing but I am very surprised that with the good press this car did receive many times that a) I have not seen more on the road and b) the magnitude of the discounts that can be gotten on it. If you bought one at 48 to 50K your resale has taken a big hit because people can buy brand new ones now for 42.5.
Maybe I am reading too much into that. Maybe you are reading too little into it. I am neither an Acura basher nor a Lexus right or wrong supporter. But I don't ignore what the market says and that discount is significant. I am also not a fan of AWD but good grief there has been a large number of people here waiting for the current GS specifically to get AWD. Look back through the GS boards with postings on features on the new model at dates before the current model was introduced. So I assume that Acura provided an alternative that provides AWD. But getting 15% off an AWD GS300 might be a very difficult task. Now and for sometime in the future. Thanks for pointing out some of the benefits of the RL however. But this topic was discussed and flamed to a great extent when the RL came out. The RL hasn't changed, but the economics of acquiring one has. I was just trying to let us Lexus types know that it may be a more attractive economic deal now to some folks here. It may do better competing with cars at the 42K price than those that easily run right past 50K which is a point that I maintain the RL was just not able to compete.
Most cars have their best sales year newly redesigned. The RL finally got a redesign and the market simply WILL NOT pay for an expensive Acura, even if its a very competative car (RL/NSX).
There is not WRONG with the RL technically. Strong V-6, safe styling, nice interior, loaded to the gills.
But most consumers in this class do not want to spend that much money on an Acura since the old Legend GS, which topped out at 44k.
Always Late, you are dead wrong about Acura making money on the car after its delivered to dealers. Dealers are PISSED they cannot sell a brand new model and they have to offer large discounts to sell them. It cuts in everyones profit margin. NO doubt the RL MUST be making money, its still based on the Accord.
Again, no one is bashing the RL. Its placed well in most comparos. It a GIANT improvement over the old RL.
Consumers have spoken, they don't see it being worth 50k.
But most consumers in this class do not want to spend that much money on an Acura since the old Legend GS, which topped out at 44k.
Again, no one is bashing the RL. Its placed well in most comparos. It a GIANT improvement over the old RL.
Consumers have spoken, they don't see it being worth 50k.
). Anyhow, this is a marvelous AWD system that beats even the excellent Subaru systems....albeit for a LOT more money. It works seamlessly with the RL's vehicle stability system to transfer torque not only front-to-rear but side-to-side as well, and it can send different torque levels to EACH of the four wheels simultaneously for precision handling and steering feel.So, while I'm still not sure this car is actually worth what it costs, the engineering....even without a V8.......justifies the $50,000 price tag to at least some extent.
Most cars have their best sales year newly redesigned. The RL finally got a redesign and the market simply WILL NOT pay for an expensive Acura, even if its a very competative car (RL/NSX).
There is not WRONG with the RL technically. Strong V-6, safe styling, nice interior, loaded to the gills.
But most consumers in this class do not want to spend that much money on an Acura since the old Legend GS, which topped out at 44k.
Always Late, you are dead wrong about Acura making money on the car after its delivered to dealers. Dealers are PISSED they cannot sell a brand new model and they have to offer large discounts to sell them. It cuts in everyones profit margin. NO doubt the RL MUST be making money, its still based on the Accord.
Again, no one is bashing the RL. Its placed well in most comparos. It a GIANT improvement over the old RL.
Consumers have spoken, they don't see it being worth 50k.
I don't think that Honda could not sell an expensive Acura (sorry for the double negative). I have great respect for Honda. Maybe not as much as Toyota but Honda's engine expertise can be very impressive. But I think a lot of people are disappointed that recently Honda didn't seem to know what to do with Acura and then when the RL came out, no V8, let alone pure RWD. I would be very interested in a competitive Acura and I think Honda can do it but they have chosen not to. Not sure whether you view that as a disagreement or not but I think Honda could sell a 50K plus Acura (let's forget the NSX, Honda seems to have forgotten it for a lot of years too) but it has to be competitive.
The question is did the Legend really get to 44K? I thought the Legend was a pretty pleasant car when introduced, one of the lawyers we dealt with got one. But 44K, I am shocked.
As for the market reaction, I wasn't trying to start debating the virtues of the RL. To me the price that the salesman got was impressive. Actually, if I were looking for a $42K car, that might be one of the nicer ones. But Acura and its dealers have to be very disappointed. And because I still buy cars, depreciation means something to me. Then again, if I leased one with a high residual, Acura might be kicking themselves down the street right now.
Just as an aside he said he also considered the S80. He said he could have gotten a T6 for around 8K less but liked the Acura more. I haven't really thought about it but an S80 T6 for the range of $34.5K sounds like a lot of pain for Volvo.
Most cars have their best sales year newly redesigned. The RL finally got a redesign and the market simply WILL NOT pay for an expensive Acura, even if its a very competative car (RL/NSX).
There is not WRONG with the RL technically. Strong V-6, safe styling, nice interior, loaded to the gills.
But most consumers in this class do not want to spend that much money on an Acura since the old Legend GS, which topped out at 44k.
Always Late, you are dead wrong about Acura making money on the car after its delivered to dealers. Dealers are PISSED they cannot sell a brand new model and they have to offer large discounts to sell them. It cuts in everyones profit margin. NO doubt the RL MUST be making money, its still based on the Accord.
Again, no one is bashing the RL. Its placed well in most comparos. It a GIANT improvement over the old RL.
Consumers have spoken, they don't see it being worth 50k.
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So like I said, RL is NOT meant to compete with RWD V8 cars. Can you tell me how it compared to the AWD V6 cars in it's class though? I can tell you if you want. I already have. As for commanding a premium... The MDX has been comanding a premium for a while now. Acura still can't hold them on the lots. The TL, a mass-production to the max car was comanding premium it's first few months of release and even now in it's third MY, you will be hard pressed to get one at much below MSRP.
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If it could be had with a V8 and nice factory rims I think it would do a lot better.
So like I said, RL is NOT meant to compete with RWD V8 cars. Can you tell me how it compared to the AWD V6 cars in it's class though? I can tell you if you want. I already have. As for commanding a premium... The MDX has been comanding a premium for a while now. Acura still can't hold them on the lots. The TL, a mass-production to the max car was comanding premium it's first few months of release and even now in it's third MY, you will be hard pressed to get one at much below MSRP.
You may find this difficult to fit into your perception but if you were to read my posts you might find that I did not make the comment about no Acura model being worth a premium. This is a minor point but you seem to value your version of certitude above actual factuality. However, I wish I had said it. The closest I came was making a comment about cars going for over sticker period, which unfortunately I have had personal experience with. When the bavarians role out a new generation, they rarely go for sticker.
Let's tie this up for good. The point I was trying to make, and the only point I was trying to make, was that if you have class leading build quality, engine specs, design, colors, door handles, quantum all wheel drive, atomic stereo, and ball bearing ash trays, you don't end up with a factory promotion knocking 15% off the price. Period. One of the realities of autos, particularly luxury autos, is that if you build the best $50K car in the world, you will not get the entire market for $50K autos. It just doesn't happen. No one will ever get the entire market. And in my view, which I don't have to encourage you not to agree with, is that in my view, and maybe my view alone, Acura seems to realize that they do not make the finest $50K car in the world or even a competitive $50K car. So they quite sensibly decided to cut the price by 15% to a hopefully more marketable point. Please, anyone else other than AlwaysLate who feels I have somehow not been clear in that simple, and only, point please let me know and I will try to see if I can rephrase it. AlwaysLate I encourage you because you value the RL so much to go to your local dealer and make them take $50K for an RL. I feel confident that if you explain how much you value it, they could be convinced to sell it to you at or above sticker. Sheesh.
The question is did the Legend really get to 44K? I thought the Legend was a pretty pleasant car when introduced, one of the lawyers we dealt with got one. But 44K, I am shocked.
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Depending on the trim and area, I wouldn't doubt it. Back in 1991 the Acura Legend LS was already hitting $40K or more here in Hawaii. By 1995 (The last year of the Legend) the LS Coupes and GS Sedans were easily selling for about $42K average. I don't specifically know of anyone myself that paid $44K, but i know of a few personally that paid anywhere between $37K and $42K. IMHO, the Legend LS Coupe and GS Sedan were definately worth the money. I've owned 3 second generation Legend's (A 91L, 93 LS Coupe 6-Speed, and 95 LS Coupe automatic for my wife) and I also now own a 93 SC400. My honest opinion is the Legend is the better car. It is not until 1998 with the higher HP motor and VVT engine that I myself would have a hard time choosing between a 95 LS Coupe and SC400. To get back on topic, after owning all those Legends and considering them the best Honda/Acura cars aside from the NSX, I would consider the 2005 RL a worthy replacement. This is the car they should have replaced the Legend with back in 1996, or at leasdt 2001. I would say low $40K is a great price, and while $49K MSRP was a little high, the market value should be around $45K. I would still have bought one at $50K, but the choice is hard because there are a lot of good cars in that price range. At $42K nothing IMHO competes with it. Not even the M35 or GS300. At $45K, I would still think it is ahead of at least the GS300 which I probably would not buy myself. I'd spend more and get the GS430.
One thing I do have to point out is it is amazing how widely prices range from the different markets around the nation. Here in my state the RL is still selling for near MSRP. I see more RLs on the road than the new 06 GS. I seem to see a new GS around 2-3 times a month. I see the RL at least once a week. The one thing in my area that the Acura RL does have an avantage over the Lexus is that they offer navigation. That for me is a big selling point in favor of the RL at this point. That is one reason why if I was ready to buy a new car now the RL probably would win over the GS. I hear next year Lexus will offer navigation to us in my state, so that could even the odds or sway it back to Lexus. I'm just talking about my area and not the nation trend.






