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Interesting info from Lexus Marketing Presentation

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Old Mar 15, 2006 | 09:25 AM
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Default Interesting info from Lexus Marketing Presentation




25% of Sales were the hybrid model








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Old Mar 15, 2006 | 09:28 AM
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Dude, BEAUTIFUL FIND!! Lexus does so much research in their market, that is what keeps them ahead here and growing.

Its so refreshing to see management that has a CLUE and is making positive, proactive moves and not REACTIVE ones.

Great find!
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Old Mar 15, 2006 | 09:29 AM
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to Lexus for staying in the Luxury segment while EVERY other company goes for Sport. The ES will be lonely raking up all the luxury sales.


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Old Mar 15, 2006 | 09:36 AM
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Nice presentation
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Old Mar 15, 2006 | 09:37 AM
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Old Mar 15, 2006 | 09:38 AM
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They got it figured out. And if a hybrid or AWD ES comes, more sales to the ES. And I am not sure how many ISs they can produce in a year but with a 6 day supply, clearly 44k a year is a low number, they can easily match the ES number of 70k a year.

They really seem to think hybrids will continue to be a huge new market. Look at the GS 450h compared to the others on the graph, including our very own 430!
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Old Mar 15, 2006 | 09:51 AM
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count me in as one of those 68% first time lexus buyers, if the IS never came out I wouldnt have even thought about a lexus

if they sold 15k IS already they can easily obliterate that 40k target, or do they mean only 40k in the US
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Old Mar 15, 2006 | 10:11 AM
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The 0-60 time used in the presentation seems slow for the 550i.

R&T tested the 545i auto at 5.2s, so I think the 550i can easily do 5.0s.
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Old Mar 15, 2006 | 10:14 AM
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Originally Posted by jrock65
The 0-60 time used in the presentation seems slow for the 550i.

R&T tested the 545i auto at 5.2s, so I think the 550i can easily do 5.0s.
those are all manufacturer's data I believe, not what you could get under best possible conditions... Same goes for GS450h as well...
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Old Mar 15, 2006 | 10:17 AM
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Originally Posted by 1SICKLEX
They got it figured out. And if a hybrid or AWD ES comes, more sales to the ES. And I am not sure how many ISs they can produce in a year but with a 6 day supply, clearly 44k a year is a low number, they can easily match the ES number of 70k a year.

They really seem to think hybrids will continue to be a huge new market. Look at the GS 450h compared to the others on the graph, including our very own 430!
point is that they dont want to. Slightly lower sales create better resale and better $$$ for the dealers...
And I believe that they are correct in assuming that some of those buyers will go to ES350 now as well.
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Old Mar 15, 2006 | 10:21 AM
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Yes, I believe they're just using the manufacturers' official data in the presentation, not the best possible times. I think even the E500 with the old 5 speed tranny can do 5.9 sec. . . . . .
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Old Mar 15, 2006 | 10:23 AM
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Originally Posted by spwolf
those are all manufacturer's data I believe, not what you could get under best possible conditions... Same goes for GS450h as well...
R&T gives out test numbers as they are tested in the real world, and doesn't "normalize" like C&D to ideal conditions. For example, R&T got 6.0s for the IS350, which we all know is on the slow side as far as tests go.

BMW is always very conservative when it comes to those 0-60 numbers, and I find their numbers pretty much useless.

I guess they have to use manufacturers numbers when they're doing this sort of presentation, but I wouldn't necessarily expect the GS450h to be faster, as those numbers would lead you to believe.
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Old Mar 15, 2006 | 11:27 AM
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Originally Posted by magneto112
to Lexus for staying in the Luxury segment while EVERY other company goes for Sport. The ES will be lonely raking up all the luxury sales.


Seems like they got most car companies covered.
However, do they still make the I35 and lincoln LS?
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Old Mar 15, 2006 | 11:34 AM
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Originally Posted by GS3Tek
Seems like they got most car companies covered.
However, do they still make the I35 and lincoln LS?
LOL! Noticed that too. The I35 was been pretty much dead for the last couple years and it ain't coming back. Wonder why they even bothered to include it?
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Old Mar 16, 2006 | 05:02 PM
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And now you can watch the entire video... ENJOY!!

http://video.google.com/videoplay?do...523757&q=lexus


EDIT: ahah....nevermind....wont let you watch the complete video....those bastards.
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