Worlds Most Innovative Companies: Toyota #4
Apple: #1
Google: #2
3M: #3
Toyota: #4
• Its leading-edge hybrid technology meets market needs and its manufacturing technologies deliver a quality product
• Uses design, technology, manufacturing, and marketing for maximum market penetration and profits
• Doesn't think conservatively in a conservative industry
Toyota Motor Corp., which leapt 10 spots this year to No. 4, is becoming a master of many as well. The Japanese auto giant is best known for an obsessive focus on innovating its manufacturing processes. But thanks to the hot-selling Prius, Toyota is earning even more respect as a product innovator. It is also collaborating more closely with suppliers to generate innovation. Last year, Toyota launched its Value Innovation strategy. Rather than work with suppliers just to cut costs of individual parts, it is delving further back in the design process to find savings spanning entire vehicle systems.
BMW:#16
• Challenges industry convention by combining excellent automotive design with cutting-edge technology development to create and market the "Ultimate Driving Experience"
• Has become a leader in automotive telematics
Coordinating innovation from the center is taken literally at BMW Group (BMW ), No. 16 on the list. Each time BMW begins developing a car, the project team's members -- some 200 to 300 staffers from engineering, design, production, marketing, purchasing, and finance -- are relocated from their scattered locations to the auto maker's Research and Innovation Center, called FIZ, for up to three years. Such proximity helps speed up communications (and therefore car development) and encourages face-to-face meetings that prevent late-stage conflicts between, say, marketing and engineering. In 2004 these teams began meeting in the center's new Project House, a unique structure that lets them work a short walk from the company's 8,000 researchers and developers and alongside life-size clay prototypes of the car in development.
Honda:#23
• Superior engineering and design capabilities deliver attractive products that meet customer needs
• Relentless focus on quality
• Robotics
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They became the most innovative because they changed not only their technology, but world culture (in the realm of music).
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Celebrating Lexus & Toyota from Around the Globe
They became the most innovative because they changed not only their technology, but world culture (in the realm of music).
There is more innovation and technology in i-drive system for example than all of the Apple products combined together.













