The Return of Datsun
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From: NC
The Return of Datsun
Datsun Brand Could 1 Day Return to US
While there are no immediate plans for a revival of the nameplate, a top Nissan executive admitted the Datsun brand could be used again in the future. According to a report in Australia’s Herald Sun Nissan could eventually revive the Datsun name for a separate youth brand, somewhat like Toyota’s Scion. Also like Scion, such a brand would be built for the U.S. market first and foremost. However, Nissan global communications vice-president Simon Sproule cautioned that the automaker currently has its hands full. “Frankly at the moment we are still developing the Nissan brand […] We have only just started repairing the Infiniti brand.” He also said every brand carries “good and bad baggage.” For example, some consumers might look fondly on Datsun and wonder, “why did those idiots change it to Nissan?” While others might “think Datsun is completely irrelevant.” The Herald Sun speculates that if Datsun is used again, one of the most appropriate models would be the Nissan Cube from Japan.
While there are no immediate plans for a revival of the nameplate, a top Nissan executive admitted the Datsun brand could be used again in the future. According to a report in Australia’s Herald Sun Nissan could eventually revive the Datsun name for a separate youth brand, somewhat like Toyota’s Scion. Also like Scion, such a brand would be built for the U.S. market first and foremost. However, Nissan global communications vice-president Simon Sproule cautioned that the automaker currently has its hands full. “Frankly at the moment we are still developing the Nissan brand […] We have only just started repairing the Infiniti brand.” He also said every brand carries “good and bad baggage.” For example, some consumers might look fondly on Datsun and wonder, “why did those idiots change it to Nissan?” While others might “think Datsun is completely irrelevant.” The Herald Sun speculates that if Datsun is used again, one of the most appropriate models would be the Nissan Cube from Japan.
Lexus Fanatic
Joined: Oct 2003
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From: Virginia/D.C. suburbs
Doesn't really matter to me one way or another. What matters, when you buy a car, is not so much the badges on it, but what is underneath those badges. I'm one of those believers in that you buy a car, not a name.
Having said that, though, the main reason why the Datsun name was dropped in the early 1980's was that the company felt that instead of putting badges on their cars that said
" Datsun...Product of Nissan "
Why not just go with Nissan in the first place?
Having said that, though, the main reason why the Datsun name was dropped in the early 1980's was that the company felt that instead of putting badges on their cars that said
" Datsun...Product of Nissan "
Why not just go with Nissan in the first place?
CL Community Team
Joined: Oct 2003
Posts: 4,335
Likes: 61
From: California
My father had a Datsun in the 1980's (a white Datsun 210) and I think Nissan should bring it back and have it compete with Scion. (Datsun, Nissan, Infiniti) If Nissan does it right it will work but Nissan does have their own problems.
For a short period of time Infiniti was like the come back kid but the Infiniti line up is still not up to par. Yes, the G35, M35/45, FX35/45 are great vehicles but the Q45 which is comparable to the LS is dead. The QX56 isn't all that and Infiniti does not have a sports coupe to compete with the SC 430.
Nissan does not have any hybrid technology whether it's gas/electric or fuel cell(hydrogen)/electric of their own. They will pay Toyota for hybrid technology to be placed in the Altima soon.
Hopefully Nissan will come up with something otherwise they will contiue to follow as oppose to lead...
For a short period of time Infiniti was like the come back kid but the Infiniti line up is still not up to par. Yes, the G35, M35/45, FX35/45 are great vehicles but the Q45 which is comparable to the LS is dead. The QX56 isn't all that and Infiniti does not have a sports coupe to compete with the SC 430.
Nissan does not have any hybrid technology whether it's gas/electric or fuel cell(hydrogen)/electric of their own. They will pay Toyota for hybrid technology to be placed in the Altima soon.
Hopefully Nissan will come up with something otherwise they will contiue to follow as oppose to lead...
Last edited by Trexus; Jun 6, 2006 at 12:40 PM.
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