Overclocker
08-09-06, 10:23 AM
http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com//media/il/news/2006/0808/bmw.bike.500.jpg
BMW wants to start building customer loyalty at a relatively early age — around two years old.
Date posted: 08-09-2006
WOODCLIFF LAKE, N.J. — BMW on Monday rolled out a vehicle designed to lure customers into the brand at an early age. It's called the "Kids' Bike" and it comes loaded with just about everything, except for training wheels, which are apparently a big no-no for the underage motoring set.
The blue-and-gray bike has an adjustable seat with an ergonomically shaped saddle and a zippered crossbar bag designed to "stash treats accumulated on bike rides," said the automaker. The bike, which has a base weight of 13 pounds, can be converted from push operation to a regular children's bicycle by fitting it with solid plastic pedals with reflectors and chain.
For more information, call (888) 269-6654 or go to BMW's Web site.
What this means to you: If they get hooked on the BMW brand while they're still in diapers, of course they're going to want a 7 Series after they get out of law school.
Source: http://www.edmunds.com/insideline/do/News/articleId=116439#2
BMW wants to start building customer loyalty at a relatively early age — around two years old.
Date posted: 08-09-2006
WOODCLIFF LAKE, N.J. — BMW on Monday rolled out a vehicle designed to lure customers into the brand at an early age. It's called the "Kids' Bike" and it comes loaded with just about everything, except for training wheels, which are apparently a big no-no for the underage motoring set.
The blue-and-gray bike has an adjustable seat with an ergonomically shaped saddle and a zippered crossbar bag designed to "stash treats accumulated on bike rides," said the automaker. The bike, which has a base weight of 13 pounds, can be converted from push operation to a regular children's bicycle by fitting it with solid plastic pedals with reflectors and chain.
For more information, call (888) 269-6654 or go to BMW's Web site.
What this means to you: If they get hooked on the BMW brand while they're still in diapers, of course they're going to want a 7 Series after they get out of law school.
Source: http://www.edmunds.com/insideline/do/News/articleId=116439#2