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My First BMW: It's Got Two Wheels and Is Made for Two-Year-Olds

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Old Aug 9, 2006 | 09:23 AM
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Default My First BMW: It's Got Two Wheels and Is Made for Two-Year-Olds


BMW wants to start building customer loyalty at a relatively early age — around two years old.

Date posted: 08-09-2006

WOODCLIFF LAKE, N.J. — BMW on Monday rolled out a vehicle designed to lure customers into the brand at an early age. It's called the "Kids' Bike" and it comes loaded with just about everything, except for training wheels, which are apparently a big no-no for the underage motoring set.

The blue-and-gray bike has an adjustable seat with an ergonomically shaped saddle and a zippered crossbar bag designed to "stash treats accumulated on bike rides," said the automaker. The bike, which has a base weight of 13 pounds, can be converted from push operation to a regular children's bicycle by fitting it with solid plastic pedals with reflectors and chain.

For more information, call (888) 269-6654 or go to BMW's Web site.

What this means to you: If they get hooked on the BMW brand while they're still in diapers, of course they're going to want a 7 Series after they get out of law school.

Source: http://www.edmunds.com/insideline/do...cleId=116439#2
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Old Aug 9, 2006 | 12:04 PM
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That is a great marketing idea, you know...
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Old Aug 9, 2006 | 02:21 PM
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Might be their best quality product
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Old Aug 9, 2006 | 02:23 PM
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What's the price tag on that?

The blue-and-gray bike has an adjustable seat with an ergonomically shaped saddle and a zippered crossbar bag designed to "stash treats accumulated on bike rides," said the automaker. The bike, which has a base weight of 13 pounds, can be converted from push operation to a regular children's bicycle by fitting it with solid plastic pedals with reflectors and chain.
Wow so many options availible...

Can't wait for the adult size to come out (if they are making one)
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Old Aug 9, 2006 | 02:33 PM
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googled it and this came up

http://www.bossbi.com/bike/bmw/bmwbikes.php
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Old Aug 9, 2006 | 02:45 PM
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Mercedes has also recently started selling kiddie electric cars and pedal cars of the 300 SL and SL500, which is smarter than BMW's kiddie bikes IMHO because this way kids get to experience smaller versions of the brand's real cars.


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Old Aug 9, 2006 | 04:04 PM
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I still like Porsche's bike for adults... always want one..
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Old Aug 9, 2006 | 04:19 PM
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Originally Posted by genearch
Like this Z4?
Oops...that was the wrong picture of the SL500 kiddie car that I included. Those including the Z4 and the MINI you posted are not authentic, meaning that the car makers do not design/make those kiddie cars themselves. But the 300 SL in the pic that I posted...that is authentic, directly made by Mercedes.

OH!! Found it. It's not the SL that Mercedes made, but the SLK!

Now here is a review from Taiwan of the two authentic Mercedes 300 SL and SLK kiddie electric cars...written in Chinese, unfortunately. But with lots of good pics. As you can see, the authentic SLK kiddie car is actually very luxurious, complete with realistic-looking fake leather seats and steering wheel, quasi-HID headlights, rear-view mirrors with turn signals, steering-wheel-mounted buttons, complete instrument gauges and, most importantly, very fine attention to details.
http://roadtest.u-car.com.tw/roadtes...il.asp?rid=184










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