New Lexus Slogan [Archive] - Club Lexus Forums

GS69

09-07-06, 05:14 PM

Trademarks: Lexus Slogan Change in the Future? (http://www.leftlanenews.com/2006/09/07/trademarks-lexus-slogan-change-in-the-works/)
If recent trademark filings are any indication, Toyota may be considering a slogan change for its Lexus brand. From 1989 to 1999, "The Relentless Pursuit of Perfection" was the luxury automaker's primary tag line. In 2000, that changed to "The Passionate Pursuit of Perfection." Two weeks ago, Toyota registered "The Passionate Pursuit of Potential" and "The Pursuit of Potential." Could a new tag line for one of Japan's most prestigious brand be in the works? Earlier this year, we accurately identified Cadillac's "Life. Liberty. And the Pursuit" slogan. We also found Saturn's "Like Always. Like Never Before." Will Lexus be hit number three? I think that the slogan is fine but I would like to change the emblem --- the "L" is kinda plain looking especially compared to the elaborate "T" of Toyota.

newr

09-07-06, 05:21 PM

I like "The Relentless Pursuit of Perfection" the best.

09-07-06, 05:22 PM

The L is famous now , would be weird to change it now . Slogan is fine now .

MikeFD3S

09-07-06, 05:34 PM

Relentless was the best. Potential doesn't sound right, that will never fly.

Potential implies that the product can be good, but it's not the best. Potential is very open ended like "can be", "maybe", "should be".

That catch phrase potentially damaging.

encore888

09-07-06, 05:54 PM

Lexus = PERFECTION, they should not change that!

I think 'Pursuit of Potential' might work for a potential AMG/M line or something. Or perhaps its an offshoot, for a specific ad campaign.

Just like how Lexus newspaper ads use the tagline:

"Your Lexus Dealer. Pursuing Perfection."

Iceman

09-07-06, 06:41 PM

Swapping "perfection" for "potential" is a huge mistake, IMO.

Saturn's new tagline is horrible, too. They had it right with "A different kind of car. A different kind of company." It's too bad both were accurate for only about three model years...

JLSC4

09-07-06, 06:48 PM

They should keep it the way it is.
The L symbol is perfect the way it is too. Simple is good.

bruce van

09-07-06, 06:50 PM

The new slogan sounds really lame. "Potential" always sounds half-assed in almost every sentence I've ever heard.

"That kid's got potential." Translation: He's good, but needs to try a little harder.

"That car's got potential." Translation: It's not looking to good right now, but with a lot more work, it could run okay.

Och

09-07-06, 07:38 PM

Pursuit of potential??? WTF? Potential what? Recall? Transmission failture?

L A M E

flipside909

09-07-06, 07:50 PM

I think those taglines are just hints about what's to come. How credible do you think is that source of where that quote was taken from? All auto-tabloid websites will do anything to stir up attention. :D

JLSC4

09-07-06, 08:00 PM

I think their angle on this slogan would be that Lexus is the full potential of what an automobile can be. Or it's pursuing the ultimate potential of the automobile.

However, most won't interpret it like that.

rominl

09-07-06, 11:49 PM

umm doesn't really sound right to me..... i prefer the current one...

Kepeli

09-07-06, 11:56 PM

Yep, "pursuit of potential" seems like saying, the potential is there but we just can't reach it.

Gojirra99

09-07-06, 11:56 PM

I think they should stay the way it is now, but my favourite is still "the relentless pursuit of perfection" . . .

vraa

09-08-06, 12:52 AM

Passionate Pursuit of Perfection or Relentless Pursuit for Perfections.
Or any small variations of the above.

This potential crap is a no go.

lux.sh

09-08-06, 01:44 AM

they really should stop pursueing potential and actually make it reality.

Pursuit of Perfection sounds much better.

TwiBlueG35

09-08-06, 03:20 AM

What the heck does potential mean? I thought Lexus and BMW had the best slogans, and now they both change to something worse.

"The Relentless Pursuit of Perfection"

"The Ultimate Driving Machine"

Iceman

09-08-06, 04:56 AM

Yep, BMW hs to be crazy to give up their old tagline. True or not, it defined the brand.

GS69

09-08-06, 05:30 AM

I thought that BMW said that they were not going to change theirs? Anyhow, I found this list of slogans just for reference:

Car Slogan Database (http://www.textart.ru/database/english-advertising-slogans/car-brand-advertising-slogans.html)
Mercedes-Benz car brand
Slogans: Unlike any other
Mercedes-Benz. The Future of the Automobile
Engineered to move the human spirit

Honda Cars
Slogans: The Power of Dreams
It must be love
Honda. First man, then machine
Technology you can enjoy

Acura cars (the Honda Motor's brand)
Ad slogans: The True Definition of Luxury. Yours.
Acura. Precision Crafted Performance

FIAT Cars
Advertising slogan: Driven by passion. FIAT.

Alfa Romeo car brand
Slogans: Alfa Romeo. Beauty is not enough
Power for your control

Volvo Cars
Advertising slogan: Volvo. For life

Subaru Cars
Taglines: Subaru. Think. Feel. Drive.
Driven By What's Inside
When You Get It, You Get It
The Beauty of All-Wheel Drive

Ford Vehicles
Advertising slogans: Built for the road ahead
Ford. Designed for living. Engineered to last.
Have you driven a Ford lately?

Infiniti vehicles
Marketing slogan: Infiniti. Accelerating the Future

BMW automobiles
Marketing slogan: BMW. The Ultimate Driving Machine

Jaguar cars
Ad slogans: Born to perform
Unleash a Jaguar
Don't dream it. Drive it!
Jaguar. The art of performance
Grace.... space... pace.

Audi automobiles
Marketing slogans: Keeping ahead through technology
Everyone dreams of an Audi

Volkswagen, the German car brand
Slogans: Volkswagen. Drivers wanted. (US marketing campaign)
For the love of the car
Relieves gas pains.
Surprisingly ordinary prices (UK ad campaign for VW Passat, Golf and Polo)

Peugeot, the French automobiles
Marketing slogans: Peugeot. Live the pleasure
The drive of your life
The lion goes from strength to strength

Jeep cars
Motto: Jeep. There's Only One

Toyota car brand
Taglines: Toyota. Moving Forward
Get the Feeling. Toyota.
Drive Your Dreams.
The car in front is a Toyota
I love what you do for me - Toyota!
Your new experience of motoring

Pontiac Vehicles
Advertising slogan: We are driving excitement

Rover car brand
Advertising slogan: Rover. A Class Of Its Own.

Chevrolet Cars
Slogans: Chevrolet. An American Revolution
See the USA in your Chevrolet
The Heartbeat of America
The road isn't built that can make it breathe hard!
Eye it - try it - buy it!

Hyundai Motor's cars
Slogans: Hyundai. Drive your way
Always There for You
Driving is believing
Prepare to want one

Nissan Motor's cars
Taglines: Shift
You can with a Nissan.
Just wait you drive it.

Chrysler car brand
Slogans: Drive & Love
Chrysler. Drive = Love
Chrysler. Inspiration comes standard

Kia Motors brand
Advertising slogans: Kia. The Power to Surprise
Make every mile count (USA campaign)
The Car that Cares

Lexus cars (a Division of Toyota Motor)
Advertising slogans: The Passionate Pursuit of Perfection
The Relentless Pursuit of Perfection

Porsche automobiles
Ad slogan: Porsche, There is No Substitute

Skoda Auto
Advertising slogans: Skoda. Simply Clever
It's a Skoda. Honest.

Oldsmobile car brand
Slogans: Start Something
This is not your father's Oldsmobile

Cadillac brand
Advertising slogans: Cadillac. Break Through
Creating a Higher Standard
Standard of the World
The Penalty of Leadership

Dodge car brand
Slogans: Dodge. Grab Life by the Horns
Dodge. Different

Buick car brand
Advertising slogans: Dream Up
Buick. It's All Good
Isn't it time for a real car?
Buick. The spirit of American style

Mercury cars (Ford's brand)
Slogans: New Doors Opened
Imagine Yourself in a Mercury now.

SAAB, Swedish car brand
Slogans: Welcome to the State of Independence (USA campaign)
Saab. Move your mind (European campaign)
Find Your Own Road

Smart car - a brand of DaimlerChrysler
Advertising slogan: Smart. Open your mind

Lincoln car brand
Taglines: Lincoln. Travel Well
What a Luxury Car Should Be

Hummer brand
Advertising slogan: Hummer. Like Nothing Else.

MSMLexIS

09-08-06, 09:04 AM

I dont like it and i ope they dont change the emblem.

Mr Johnson

09-08-06, 04:48 PM

That's terrible! I hope they don't change it. But then how did BMW ever consider changing "The Ultimate Driving Machine"?

Here's to hoping they didn't find anything.

bitkahuna

09-08-06, 09:32 PM

"Potential" reminds me of some lazy student and the teacher saying "well he has potential" :rolleyes:

rominl

09-08-06, 11:13 PM

"Potential" reminds me of some lazy student and the teacher saying "well he has potential" :rolleyes:
and hardly "reach" it? ;)

ic144

09-09-06, 12:26 AM

AlterZgo

09-09-06, 12:55 AM

My favorite car slogan was Toyota's very short lived "Unlike your last boyfriend, it goes to work in the morning" which was published on the back cover of JET magazine of all places. Needless to say, there was tremendous backlash from the black community due to the inference that black males were lazy and didn't work.

Toyota sure hired a bunch of dim-witted f-ck nuts for that ad campaign.

If you don't believe me, read it for yourself on Toyota's corporate website. It's about 1/2 way down this page:

http://www.toyota.com/about/news/corporate/2001/05/25-1-jackson3.html

1SICKLEX

09-09-06, 04:38 PM

I submitted these to Lexus and got a letter back stating they thought I was smoking rocks....

10. The Passtionate Pursuit of kicking eveyrone elses ass
9. Unlike your brand, we actually care about our customers.
8. Have you pulled up at the club in a Lexus? You need too....
7. Highest quality, quietest cars, some fastest in class, whoo hoo!
6. Guarenteed to get you that phone number from that waitress at Hooters you have been wanting to hit the last 4 years....
5. Where luxury comes first, sport second, your brand third
4. Let your friends rock the Benz and BMW is not for you.
3. Lexus is best and yes Paul Neill rappers do mention our cars in their songs.
2. Go to www.clublexus.com and check the gallery out. Now, how could you NOT want a Lexus.
1. 1SICKLEX is not 1SICK____(insert your favorite brand here), that is all the reason you need.

Nextourer

09-10-06, 05:10 PM