BMW launches BMW Individual
Lead Lap
Joined: Jun 2005
Posts: 650
Likes: 0
From: Ohio
BMW Individual had been around in the US in the mid 90s at least. I saw a E34 540i with light purplish blue exterior and lavendar interior sitting on the dealer's lot for months. Turned out the car was ordered by a customer with BMW Individual (the door handle reads "BMW Individual" also) options and ended up not taking delivery. He even put down $5000 deposit on it.
Ew, leather drop top? They better sun-proof the crap out of that thing or it's going to crack.
But the front fascia on that 6 looks nice.
EDIT: Oh it's because it's a M6. Whoops. DOH!
But the front fascia on that 6 looks nice.
EDIT: Oh it's because it's a M6. Whoops. DOH!
Last edited by Koma; Sep 26, 2006 at 02:56 PM. Reason: Stupidity
Lexus Test Driver
Joined: Sep 2005
Posts: 1,430
Likes: 0
From: ON
BMW Individual had been around in the US in the mid 90s at least. I saw a E34 540i with light purplish blue exterior and lavendar interior sitting on the dealer's lot for months. Turned out the car was ordered by a customer with BMW Individual (the door handle reads "BMW Individual" also) options and ended up not taking delivery. He even put down $5000 deposit on it.
Intermediate
Joined: Jul 2002
Posts: 261
Likes: 12
From: ca
You can order BMW individual options right now in the US, but there is a charge on top of the actual cost of the option. I think they are introducing it in a way like it exists in Europe, where it's just a giant option list, priced out like regular options. I dunno. BMW options are funny sometimes...
US only has limited choice on individual options not the full range that is offered in europe.
As far as i know, this is currently limited to exterior paint and some minor interior trims. You also need to find a dealership that is willing to go the extra miles to special order the car for you. BMWNA does not encourage this practice in US right now.
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individual is cool, it's definitely a great way to introduce exclusivity. for people who can fork out the money, it's definitely a great thing
though yeah, leather soft top? not sure about that one
though yeah, leather soft top? not sure about that one
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Lexus Test Driver
Joined: Sep 2005
Posts: 1,430
Likes: 0
From: ON
are you sure about this?
US only has limited choice on individual options not the full range that is offered in europe.
As far as i know, this is currently limited to exterior paint and some minor interior trims. You also need to find a dealership that is willing to go the extra miles to special order the car for you. BMWNA does not encourage this practice in US right now.
US only has limited choice on individual options not the full range that is offered in europe.
As far as i know, this is currently limited to exterior paint and some minor interior trims. You also need to find a dealership that is willing to go the extra miles to special order the car for you. BMWNA does not encourage this practice in US right now.
Lexus Fanatic
Joined: May 2001
Posts: 19,103
Likes: 2
From: Netherlands
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