Overclocker
10-25-06, 06:04 AM
http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com//media/il/news/2006/1024/second.life.500.jpg
If you were stranded on an island, would it be Pontiac's Motorati Island? Pontiac goes online with its own real estate in the virtual society Second Life.
Date posted: 10-25-2006
DETROIT — Pontiac intends to have a major presence on Second Life, an online 3-D world that has been called "an animated version of real life."
The automaker will introduce a virtual place called Motorati Island in late November, where enthusiasts can "create a vibrant car culture within the community," according to a statement by General Motors.
"Some believe that Second Life may be the next MySpace," Pontiac spokesman Jim Hopson told Inside Line. "You create an idealized version of yourself in this evolving community. But I want to make it clear that you can't buy a real Solstice GXP. We aren't looking to replace the dealership experience."
Second Life is not a video game. It describes itself as "an online society within a 3-D world, where users can explore, build, socialize and participate in their own economy." Second Life has its own currency, the "Linden dollar," and is "inhabited by over a million people around the globe."
Would-be participants in Pontiac's Motorati Island must submit proposals for land use to Motoratilife.com. Pontiac said it will review the user's proposed projects and divvy up free land accordingly. Motorati Island will eventually have a futuristic Pontiac dealership, selling customizable versions of the Pontiac Solstice GXP. Owners can then test their new purchases on a high-performance test track, fully modify them, and showcase them in a public gallery.
"We envision weekly competitive driving events, drive-in theaters playing car-related films, machinanime film studios, car-themed fashion shows, live concerts, drive-in restaurants, you name it," said Tor Myhren, executive vice president and executive creative director at Leo Burnett Detroit. Leo Burnett Detroit is Pontiac's advertising agency and is in charge of leading the Second Life project.
What this means to you: Feel free to workshop this one. We'll get you started. "So Pontiac is going to virtual reality? Heck, GM's top brass spent most of the '80s in a make-believe world."
Source: http://www.edmunds.com/insideline/do/News/articleId=117270#2
If you were stranded on an island, would it be Pontiac's Motorati Island? Pontiac goes online with its own real estate in the virtual society Second Life.
Date posted: 10-25-2006
DETROIT — Pontiac intends to have a major presence on Second Life, an online 3-D world that has been called "an animated version of real life."
The automaker will introduce a virtual place called Motorati Island in late November, where enthusiasts can "create a vibrant car culture within the community," according to a statement by General Motors.
"Some believe that Second Life may be the next MySpace," Pontiac spokesman Jim Hopson told Inside Line. "You create an idealized version of yourself in this evolving community. But I want to make it clear that you can't buy a real Solstice GXP. We aren't looking to replace the dealership experience."
Second Life is not a video game. It describes itself as "an online society within a 3-D world, where users can explore, build, socialize and participate in their own economy." Second Life has its own currency, the "Linden dollar," and is "inhabited by over a million people around the globe."
Would-be participants in Pontiac's Motorati Island must submit proposals for land use to Motoratilife.com. Pontiac said it will review the user's proposed projects and divvy up free land accordingly. Motorati Island will eventually have a futuristic Pontiac dealership, selling customizable versions of the Pontiac Solstice GXP. Owners can then test their new purchases on a high-performance test track, fully modify them, and showcase them in a public gallery.
"We envision weekly competitive driving events, drive-in theaters playing car-related films, machinanime film studios, car-themed fashion shows, live concerts, drive-in restaurants, you name it," said Tor Myhren, executive vice president and executive creative director at Leo Burnett Detroit. Leo Burnett Detroit is Pontiac's advertising agency and is in charge of leading the Second Life project.
What this means to you: Feel free to workshop this one. We'll get you started. "So Pontiac is going to virtual reality? Heck, GM's top brass spent most of the '80s in a make-believe world."
Source: http://www.edmunds.com/insideline/do/News/articleId=117270#2