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"Jaguar earned the dubious distinction of having the oldest shoppers in the fourth quarter of 2006, according to a survey by CNW Research, which measures auto dealership floor traffic."
Who can blame the average 65.8 years old car shopper, trying to get back into their first beloved car from 1973. I have to admit that aside of the 911 and the Jaguar XJ, there are really few cars looking that close to the original model back in the 70’s. As we are poking some fun to our beloved Jaguars, keep in mind the the second winner is Mercedes with shopper age at 64.2 and third place to Lincoln at 64.2. So what’s cool for the young these days? KIA ! wins with an average shopper of 33.9 years old.
"Jaguar earned the dubious distinction of having the oldest shoppers in the fourth quarter of 2006, according to a survey by CNW Research, which measures auto dealership floor traffic."
Who can blame the average 65.8 years old car shopper, trying to get back into their first beloved car from 1973. I have to admit that aside of the 911 and the Jaguar XJ, there are really few cars looking that close to the original model back in the 70’s. As we are poking some fun to our beloved Jaguars, keep in mind the the second winner is Mercedes with shopper age at 64.2 and third place to Lincoln at 64.2. So what’s cool for the young these days? KIA ! wins with an average shopper of 33.9 years old.
KIA ranks high in affordability too. Probably why it has the youngest shoppers in the 4th qtr.
[QUOTE=Lexwang07;2353229 So what’s cool for the young these days? KIA ! wins with an average shopper of 33.9 years old.[/QUOTE]
As far as specific cars from specific manfacturers go, though I don't have any hard figures to prove it, my strong, educated guess is that the most popular young person's car, and the youngest median age for any specific vehicle, is the Ford Mustang GT.....and believe me, they drive Mustangs like it.
Honda Civics, of course, are extremely popular with young tuners, but of course are rarely bought brand-new for that purpose.
True, but there is no practical reason a young person cannot drive one either. I had two of them in my teens...admittedly used, not new.
And they weren't high-performance GS or Grand Nationals either.
Last edited by mmarshall; Jan 13, 2007 at 09:40 PM.
As far as Lexus is concerned, most customers are (now) from a younger crowd compared to that of other buyers. Note that the IS and RX still attract relatively younger buyers who outnumber its older buyers, which buy the ES and LS. Also, Lexus attracts a number of Gen X/Y clientele that want the reliability of Mom and Dad's Toyota, without buying a Toyota for themselves...
Note that the IS and RX still attract relatively younger buyers who outnumber its older buyers, which buy the ES and LS. Also, Lexus attracts a number of Gen X/Y clientele that want the reliability of Mom and Dad's Toyota, without buying a Toyota for themselves...
The RX sells well, not because of the age of ite buyers, but primarily because of Lexus's delay ( for too long, IMO ) in producing AWD sedans until the last year or two. Lexus customers who wanted better traction and didn't want the truck-based GX or LX usually bought an AWD RX ( the AWD ones vastly outsell the FWD ones ) , liked them, and decided to trade for another RX.