Audi A4 Commercial: The Luxury Car For People Who Can Park Themselves ... (merged )
Audi A4 Commercial: The Luxury Car For People Who Can Park Themselves ... (merged )
Lexus Fanatic
Joined: Jan 2005
Posts: 7,285
Likes: 0
From: A better place
Imitation is the sincerest form of flattery 
. Cheap shot this commercial is, but it's nice to see Audi taking Lexus as a serious competitor.
Plus, most A4 owners who try to park like that will probably just crash
. Cheap shot this commercial is, but it's nice to see Audi taking Lexus as a serious competitor.Plus, most A4 owners who try to park like that will probably just crash
Lexus Champion
Joined: Apr 2005
Posts: 2,545
Likes: 0
From: MO
Based on what? They are every bit as luxurious as any Lexus.
I love many of Lexus' tech innovations (the commercial about thier pre-accident technology is great) but that whole self-parking thing is just, well, silly. Other car makers should be taking shots at that feature.
I love many of Lexus' tech innovations (the commercial about thier pre-accident technology is great) but that whole self-parking thing is just, well, silly. Other car makers should be taking shots at that feature.
Interesting.
1) I am a marketing major and as I've stated before, the number one "no-no" of promoting luxury goods is acknowledging your competitors. By lending them that credence, you indeed insinuate that others create products that are at least as good as yours. In fact, ads like these truthfully create an aura of inadequacy as they feel the need to show off and smirk at competing brands and models in a markedly immature way.
2) Nice how they parked it between an LS 460 and IS 350.
3) Publicity is never a bad thing
1) I am a marketing major and as I've stated before, the number one "no-no" of promoting luxury goods is acknowledging your competitors. By lending them that credence, you indeed insinuate that others create products that are at least as good as yours. In fact, ads like these truthfully create an aura of inadequacy as they feel the need to show off and smirk at competing brands and models in a markedly immature way.
2) Nice how they parked it between an LS 460 and IS 350.
3) Publicity is never a bad thing
Trending Topics
Lead Lap
Joined: Jul 2006
Posts: 740
Likes: 0
From: MA
Interesting.
1) I am a marketing major and as I've stated before, the number one "no-no" of promoting luxury goods is acknowledging your competitors. By lending them that credence, you indeed insinuate that others create products that are at least as good as yours. In fact, ads like these truthfully create an aura of inadequacy as they feel the need to show off and smirk at competing brands and models in a markedly immature way.
1) I am a marketing major and as I've stated before, the number one "no-no" of promoting luxury goods is acknowledging your competitors. By lending them that credence, you indeed insinuate that others create products that are at least as good as yours. In fact, ads like these truthfully create an aura of inadequacy as they feel the need to show off and smirk at competing brands and models in a markedly immature way.
At least its not as bad as those Hyundai ads comparing a Sonata to a 5 series. Those ads offend me in their stupidity
ClubLexus Stories
Celebrating Lexus & Toyota from Around the Globe
Top 10 Most Confusing Things Lexus Has Ever Done!
Joe Kucinski
2026 Lexus ES Review: Lexus Re-Embraces Founding Principles
Michael S. Palmer
10 Lexus Bargains That are Cheaper Than a New Toyota RAV4
Joe Kucinski
8 Weirdest Things Lexus Has Ever Built
Verdad Gallardo
10 Lexus Designs That Have Aged Like Fine Wine
Verdad Gallardo
8 Tips for Improving Your Hybrid or Plug-in Hybrid's Efficiency!
Michael S. Palmer
10 Best Lexus Models No One Remembers
Joe Kucinski
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing
Michael S. Palmer
Top 10 Lexus & Toyotas to Drive Before You Die!
Joe Kucinski
Lexus Champion
Joined: Feb 2002
Posts: 4,466
Likes: 14
From: Cali
Based on what? They are every bit as luxurious as any Lexus.
I love many of Lexus' tech innovations (the commercial about thier pre-accident technology is great) but that whole self-parking thing is just, well, silly. Other car makers should be taking shots at that feature.
I love many of Lexus' tech innovations (the commercial about thier pre-accident technology is great) but that whole self-parking thing is just, well, silly. Other car makers should be taking shots at that feature.
MPLexus301 is right; the fact that Audi even acknowledged Lexus indicates that Lexus is a real threat. Disparaging a competitor is not flattering, either.
reminds me of the time when bmw and audi took stabs at each other with their poster commercials, and then out of no where subaru took a stab at both companies with their impreza sti.
Lexus Champion
Joined: Apr 2005
Posts: 2,545
Likes: 0
From: MO
They are not comparing the A4 to the LS. They are making a statement about drivers and tying to appeal to those who wanty to enjoy being in control of the car, not the other way oaround. Audi is saying it's more fun to drive the car yourself than have your driving (and parking abilities) castrated by the car itself.
Lexus Champion
Joined: Mar 2005
Posts: 8,695
Likes: 2
From: CA
I read online that this ad may be pulled for encouraging risky driving.
It's funny, first Hyundai and now Audi are reacting to the Lexus parking ad. Hehe. And in both cases the LS 460 gets some nice screentime. Even if the commercial is kinda crass.
It's funny, first Hyundai and now Audi are reacting to the Lexus parking ad. Hehe. And in both cases the LS 460 gets some nice screentime. Even if the commercial is kinda crass.