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Nice Commercial: Lexus Pre-Collision System

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Old May 20, 2007 | 10:10 AM
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Default Nice Commercial: Lexus Pre-Collision System

http://youtube.com/watch?v=SvbGD9Rc_ZE
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Old May 20, 2007 | 10:14 AM
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Now thats a commercial
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Old May 20, 2007 | 10:22 AM
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Awesome stuff. I really love all of the commercials Team One is doing for Lexus. I really think they will elevate the image and reputation of Lexus, especially with the significant work they are doing for the LS hybrid marketing.
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Old May 20, 2007 | 10:33 AM
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awesome commercial! GOOOOOOOOOOO LEXUS!
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Old May 20, 2007 | 10:35 AM
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Reminds me a lot of their "face to face" commercial with the Advanced Airbag in the old ES...definitely gives you goose bumps. Great work.
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Old May 20, 2007 | 10:54 AM
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Nicely done
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Old May 20, 2007 | 12:41 PM
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Pretty cool vid...too bad MB didn't think about doing a commercial like that for their pre-safe system 5 years ago...Lexus has a great marketing department.
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Old May 20, 2007 | 12:51 PM
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Originally Posted by mavericck
too bad MB didn't think about doing a commercial like that for their pre-safe system 5 years ago
what are you talking about?
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Old May 20, 2007 | 12:58 PM
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Originally Posted by Mr. Jones
what are you talking about?
Mercedes never advertised that it had this kind of system on its cars a long time ago and it's a pity for them that they didn't really advertise the system because now the public thinks that it is a feature or system that only Lexus has.
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Old May 20, 2007 | 12:59 PM
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Very well done.
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Old May 20, 2007 | 01:45 PM
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Oh wow! Goosebumps! Good commercial. This is much better than those weird ones for the IS (The forest one particularly).
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Old May 20, 2007 | 02:34 PM
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niice.

I thought MB did have an ad.. or is it a car show that I saw. I remember someone showing it (just braking hard obviously) and the moonroof and window closed.... or am I just dreaming? haha
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Old May 20, 2007 | 06:25 PM
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Originally Posted by mavericck
Mercedes never advertised that it had this kind of system on its cars a long time ago and it's a pity for them that they didn't really advertise the system because now the public thinks that it is a feature or system that only Lexus has.
except Mercedes couldn't show that ad until the new Sclass, since pre-safe couldn't detect other cars 5yrs ago.
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Old May 20, 2007 | 06:38 PM
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Originally Posted by Mr. Jones
except Mercedes couldn't show that ad until the new Sclass, since pre-safe couldn't detect other cars 5yrs ago.
That's where you are wrong, MB had it on the previous generation S-class which was definately around 5 years ago and it could detect other cars using high frequency radar.

Here is a video on Pre-Safe and the previous generation S-class: http://video.google.com/videoplay?do...eid=searchfeed

Here is a Top Gear video with Jeremy Clarkson talking about the previous generation S-class and its' Pre-Safe system, this video is around 4-6 years old: http://youtube.com/watch?v=HmkX9mtF9zI

Last edited by mavericck; May 20, 2007 at 06:51 PM.
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Old May 20, 2007 | 07:04 PM
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Originally Posted by mavericck
That's where you are wrong, MB had it on the previous generation S-class which was definately around 5 years ago and it could detect other cars using high frequency radar.

Here is a video on Pre-Safe and the previous generation S-class: http://video.google.com/videoplay?do...eid=searchfeed

Here is a Top Gear video with Jeremy Clarkson talking about the previous generation S-class and its' Pre-Safe system, this video is around 4-6 years old: http://youtube.com/watch?v=HmkX9mtF9zI
you do realize those videos do not mention a radar based pre-collision sensor. prior to the new S class presafe was 100% dependant on driver inputs for activation.
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