BMW expects to sell more than 100,000 M3s
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BMW expects to sell more than 100,000 M3s
BMW’s iconic M3 is already nudging the point of ubiquity but the company feels it can do even better in the sales charts. Each progressive M3 has sold more units, from the first-gen E30 model moving 18,000 units, to the latest E46, which found 90,000 lucky buyers. At the recent launch of the new model in Spain, BMW’s M Division product manager Carsten Pries told Automobilwoche that they wanted to increase sales compared to previous models.
Recent reviews of the new M3 have said it retains the track focus of the predecessor but this trait limits its ability as a day-to-day car, something Audi’s RS4 excels at. The new M3 goes on sale in September and will go up against some tough competition, including Mercedes’ C63 AMG and Alfa Romeo’s forthcoming 159 GTA.
Recent reviews of the new M3 have said it retains the track focus of the predecessor but this trait limits its ability as a day-to-day car, something Audi’s RS4 excels at. The new M3 goes on sale in September and will go up against some tough competition, including Mercedes’ C63 AMG and Alfa Romeo’s forthcoming 159 GTA.
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Most of the reviews say the opposite: that the new M3's ability as a track car is limited in favour of being more of a "day to day" car.
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That is what I have been reading too. This might help it gain more followers from the vast non-trackster bunch. However, the game is changing, and the ubiquity the M3 is achieving is starting to work against it. IMO, it's no longer cool, or different, to have an M3. That distinction goes to the RS4, or the beastly C63 (or maybe the IS-F?). Buying an M3 is starting to feel like simply following the herd, especially here in So Cal where you can spot an M3 every other mile.
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With it driving less hardcore and more to the mainstream, 100k sales are easily reachable, especially with SMG available, basically an automatic if you don't touch a thing.
I think this will only elevate past M3s especially the E30 to iconic status.
I think this will only elevate past M3s especially the E30 to iconic status.
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