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Lexus knocks out Mercedes in China's high-end car market . . .
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Lexus knocks out Mercedes in China's high-end car market . . .
Lexus knocks out Mercedes in China's high-end car market
By Joanne Jiu From:Gasgoo.com September 24 2007
Shanghai. September 24 (Gasgoo.com) -Toyota's high-end Lexus sold more vehicles than total Benz sales, both locally produced and imported, in the first eight months in China.
Benz China said the company sold 15,900 units vehicles-- both locally made and the imported cars in the first eight months of the year.
In contrast, Lexus delivered 14,600 vehicles in Chinese market in the first seven months and the company. Toyota did not release Lexus sales in August, but if put its average monthly sales of 2000 units in, Lexus sales have clearly outstripped Benz in Chinese market.
Figures from China Trading Center for Automobile Import show that Lexus has already led all the imported luxury vehicle brands during the first half of 2007. This has changed the landscape of Chinese luxury car market which has been long dominated by BMW, Audi and Mercedes-Benz.
By Joanne Jiu From:Gasgoo.com September 24 2007
Shanghai. September 24 (Gasgoo.com) -Toyota's high-end Lexus sold more vehicles than total Benz sales, both locally produced and imported, in the first eight months in China.
Benz China said the company sold 15,900 units vehicles-- both locally made and the imported cars in the first eight months of the year.
In contrast, Lexus delivered 14,600 vehicles in Chinese market in the first seven months and the company. Toyota did not release Lexus sales in August, but if put its average monthly sales of 2000 units in, Lexus sales have clearly outstripped Benz in Chinese market.
Figures from China Trading Center for Automobile Import show that Lexus has already led all the imported luxury vehicle brands during the first half of 2007. This has changed the landscape of Chinese luxury car market which has been long dominated by BMW, Audi and Mercedes-Benz.
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Well, Bimmer / MB have a plethora of cheaper derivative vehicles they can sell in the market: 528iL series or S350 for example. Lexus though doesn't offer these tiered permutations in China (ES350 here is ES350 there as well as LS460, GS350, etc.) Since the Chinese government has import duty and taxes on both size and engine displacement, its a disadvantage price wise for Lexus, but they seem to be doing fine nevertheless.
Keep in mind though, Shanghai the most populous, wealthy, and modern city in China is traditionally a very trendy market (everyone wants the latest luxury boat regardless of the name plate). Since Lexus is debut so many new models, MB and BMW haven't had as fast of a product refresh, so that may account for a huge portion of the sales.
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in Chinese market
MB still the top nameplate,
then BMW, then Audi...
There are more Lexuses now than before.
one time I was in China 3 yrs ago, and saw a LS430 driving on the street, so I told my friend that's what I have, they laughed and say: " so you got a big camry, nice Toyota! " ... well, at least they know Toyota and Lexus are related.
I will be there next week, I will try to count the percentage of MB/BMW/Lexus on the streets.
Also, please note that now Mercedes and BMW as well as AUDI builds cars in China ( Except premium models, like S, A8, 7s ), last time my friend told me the 5 series are selling like hotcakes since the price dropped a lot.
MB still the top nameplate,
then BMW, then Audi...
There are more Lexuses now than before.
one time I was in China 3 yrs ago, and saw a LS430 driving on the street, so I told my friend that's what I have, they laughed and say: " so you got a big camry, nice Toyota! " ... well, at least they know Toyota and Lexus are related.
I will be there next week, I will try to count the percentage of MB/BMW/Lexus on the streets.
Also, please note that now Mercedes and BMW as well as AUDI builds cars in China ( Except premium models, like S, A8, 7s ), last time my friend told me the 5 series are selling like hotcakes since the price dropped a lot.
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