View Full Version : Lexus vs. Audi commercial


DIrEctQL
10-16-07, 10:00 PM
Hey, does anyone have a link to this commercial?

http://news.windingroad.com/marketingadvertising/lexus-to-poke-audi-in-new-gs-460-commercial/

JessePS
10-16-07, 10:09 PM
Probably wont see it for a while until someone, records a tv channel that Lexus puts its ads on.

94lex83457
10-16-07, 11:38 PM
lol. just saw it a moment ago. It was very very amusing.

hapaboy
10-16-07, 11:47 PM
i saw it last night. it's nice. it's awesome. it's lexus.

encore888
10-17-07, 01:09 AM
Here is the ad!

http://www.adgabber.com/video/video/show?id=546804%3AVideo%3A38289

rominl
10-17-07, 01:32 AM
wow, purely awesome, just awesome kick back on audi

mavericck
10-17-07, 02:43 AM
I thought it was impossible to disable the Stability systems on those cars.

MR_F1
10-17-07, 06:56 AM
OOhhhhhhhhhhhhhhhh buuurrrntttt
Now that was sweet.

Very classy comeback.

Great add.

MR_F1
10-17-07, 07:06 AM
I do however, worry about Lexus stepping into that fray that Audi and BMW have going on between themselves. I mean, Audi did start it, but Lexus could have stayed out.

.....Though the Lexus add was much more high brow and less obvious than the Audi one.

L&E
10-17-07, 07:28 AM
Here is the ad!

http://www.adgabber.com/video/video/show?id=546804%3AVideo%3A38289


Love it! It's always niice to see car companies get into it.

PVlexus
10-17-07, 07:32 AM
That was awesome

JessePS
10-17-07, 07:45 AM
Show them who is boss, Lexus!

TRDFantasy
10-17-07, 08:03 AM
I love it.

Audi execs no doubt will be steaming when they see this :D:p;).

Seriously though, Lexus doesn't name any automaker directly, and they did the ad in a very classy way while also showing off the GS at the same time.

On a related note, it's about time that Lexus finally updates the GS page on it's website to 2008 models.

PhilipMSPT
10-17-07, 08:25 AM
I can do that with the LS...

rominl
10-17-07, 09:50 AM
I thought it was impossible to disable the Stability systems on those cars.

you could disable it since 2007 models.... and you can do that on all models now, include the ls and the is

i love how they don't even show anything about audi, so smart people like us will know. unlike how cheesy audi was showing the ls460 in front and the 2is (i believe?) in the back in their commercial

Gojirra99
10-17-07, 11:49 AM
Awesome :thumbup: :)

97-SC300
10-17-07, 01:24 PM
very nice. what exactly does audi have to do with this?

rominl
10-17-07, 01:41 PM
very nice. what exactly does audi have to do with this?
when the ls460 came out, audi had this commercial where an a4 swing shot and parked on the curb. then it says something like "a luxury car for people who can park themselves". and in the commercial you can clearly see a ls460 in front and a lexus is250/350 behind.

PhilipMSPT
10-17-07, 02:55 PM
very nice. what exactly does audi have to do with this?
Audi's commercial/slap to Lexus...

Audi Commercial on YouTube (http://www.youtube.com/watch?v=_Au712Hzj3Y)

PhilipMSPT
10-17-07, 02:59 PM
The commercial's music is from Mozart's opera "Nozze de Figaro" (with subtitles)

Voi Che Sapete -- Music Performed (http://www.youtube.com/watch?v=3Gw9KgQmlR0)

Storyline: Cherubino (a female disguised as a male page) arrives and sings the Countess a love song that he supposedly wrote for her ("Voi che sapete che cosa è amor").

pisaykotik
10-17-07, 03:52 PM
Yep, also saw this commercial last night. Nice. :p

blacksc400
10-17-07, 04:28 PM
finally, lexus did it...

LiCelsior
10-17-07, 04:36 PM
audi got owned lol.

GFerg
10-17-07, 07:33 PM
Ahhh...pretty cool. Well its about time they do something creative with the GS commercials. :thumbup:

LXotic
10-17-07, 08:08 PM
hahaha what a comeback

calichris
10-17-07, 09:40 PM
best car commercial ive ever seen

encore888
10-17-07, 10:17 PM
I wonder how many professional drivers were needed to make this one? :D

RXSF
10-17-07, 10:21 PM
lol look at the ground on the floor of each scene. looks like they did it multiple times to the car. lol until they got the perfect one

lexus always made brilliant commercials...i love all of them

LiCelsior
10-17-07, 10:36 PM
its always like that...u watch any movie with a driving scene and u'll see skid marks on the pavement. look at tokyo drift, marks all over the floor.

Ramon
10-17-07, 10:49 PM
haha, that was great!

rominl
10-17-07, 11:21 PM
I wonder how many professional drivers were needed to make this one? :D

answer? one :) for pro driver it's never problem doing stunts like that. getting the right angle and what not could be

i just showed this commercial to my wife. granted she's pretty biased to lexus i guess (haha), she saw the audi commercial and wasn't impressed by it at all. but she just wow over this commercial big time. so classy, so nice, so powerful.

RXSF
10-17-07, 11:42 PM
so classy, so nice, so powerful.


so...lexus. lol. i think we found the tagline for the next commercial :)

Iceman
10-18-07, 05:06 AM
Lexus needs to pay this ad company a big bonus. They have perfectly hit the sweet spot between being confident about the product and condescending. Audi's ad merely demonstrated their own corporate unease and fear--this was a PERFECT comeback.

Koma
10-18-07, 06:49 AM
Lexus needs to pay this ad company a big bonus. They have perfectly hit the sweet spot between being confident about the product and condescending. Audi's ad merely demonstrated their own corporate unease and fear--this was a PERFECT comeback.

And they did it without directly referencing Audi.

Yay-Z
10-18-07, 07:45 AM
man, how did they get that car right between the garbage dumpster (Audi A4)
and a brick wall. Thats crazy man

PhilipMSPT
10-18-07, 08:54 AM
And they did it without directly referencing Audi.
Well, the thing is that the rebuttal was not for Audi alone.

It's for all those fanbois and magazines that think Lexus is mellow (albeit it truly is).

It's a matter of practicality. The 5% of the population that are sport performance enthusiasts want it; the 95% of the population that drive a car "normally" couldn't care less.

"Just because you can (5%), doesn't mean that you should (95%)"

LazyAlex
10-18-07, 09:15 AM
"While other companies may encourage such behaviors...we believe just because u can do something...doesn’t mean u should" hahah that was priceless

rominl
10-18-07, 10:11 AM
man, how did they get that car right between the garbage dumpster (Audi A4)
and a brick wall. Thats crazy man
pro drivers can do it all day long

gosh, still love this commercial so much

JessePS
10-18-07, 11:38 AM
Audi has a new commercial out for its R8, saying it is the slowest car they ever put into production. Wonder what Lexus will come up with.

RXSF
10-18-07, 12:06 PM
i cant wait for the second installment of the commercial which comes out like today...or tmrw.

UberNoob
10-18-07, 12:11 PM
The commercial's music is from Mozart's opera "Nozze de Figaro" (with subtitles)

Voi Che Sapete -- Music Performed (http://www.youtube.com/watch?v=3Gw9KgQmlR0)

Storyline: Cherubino (a female disguised as a male page) arrives and sings the Countess a love song that he supposedly wrote for her ("Voi che sapete che cosa è amor").

ah yes, i remember that opera
one of my fav of mozart's

anyways, is the video link not working or is it just me?
edit: nvm working now after a long time of loading

that is a fun commercial, lexus has done it again, they've made a masterpiece that i will remember for quite some time

Koma
10-18-07, 12:48 PM
I still enjoy the LS460 self park one. With the champagne glasses, pays tribute to the original LS and flaunts new technology.

picus
10-18-07, 01:12 PM
That's a pretty clever commercial. :)

DASHOCKER
10-18-07, 01:16 PM
Audi has a new commercial out for its R8, saying it is the slowest car they ever put into production. Wonder what Lexus will come up with.The GS460 with 342 hp :p