New Infiniti Q flagship still in doubt
Posted on Monday 14 January 2008
Of the three major luxury Japanese brands, Lexus, Infiniti and Acura, only Lexus could be considered as a true rival to the more established German premium makes because of the other two’s limited lineup. However, Infiniti is working hard to become a major player in the premium segment as well, and is planning to launch several all-new models in coming years to expand its range.
One of the new models under consideration is a flagship saloon to replace the old Q sedan, which ended production in 2006, according to Automotive News. However, the man at the top, CEO Carlos Ghosn, is “not convinced” Infiniti needs such a car and is waiting for management to prove developing an expensive, low-volume model has a sound business case behind it.
All hope is not lost. Infiniti North America exec Mark Igo claims Ghosn is “beginning to feel pretty good about it,” and that it has the backing of the dealers. In fact, Infiniti retailers from around the world met in Japan to discuss potential powertrain and transmission options for the car. The only problem was that dealers from different markets all wanted specific options and none could agree on a common platform.
However, they should still do it to help the brand image. Infiniti lacks the luster needed to make them truly "luxurious."
They should try to convince Nissan to rebdage the GT-R into an Infiniti, make it more plush etc. It already has the same circular tailights.
They should try to convince Nissan to rebdage the GT-R into an Infiniti, make it more plush etc. It already has the same circular tailights.
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In fact, when Infiniti DID try marketing a sport-oriented Q45, it turned out to be a flop.....in all three generations. Even the second-generation Q, which had a slightly smaller engine, more wood trim, and a softer chassis, did not do well, mostly because of the way that the first-generation Q, with its sport-oriented design, turned off luxury-car buyers. The 3rd-gen Q, which once again was firmed up with more sport-orientation, was even more of a flop.
Last edited by mmarshall; Jan 15, 2008 at 12:11 PM.
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Second, this will only work if their new car exceeds all competitors in every way. To get the attention they need, they will need to build a car with more HP, better handling, smoother and quieter ride, and more luxury than any top-tier competitor is providing. A tall order indeed.
Then, price it $20,000 less than the current LS to draw in people who feel alienated by the outrageous pricing of the fully loaded LS460L sedan, when compared to the old LS430 model. There is still a huge group of value consumers out there who would jump on this the same way they jumped on the LS bandwagon for the last dozen years.
Second, this will only work if their new car exceeds all competitors in every way. To get the attention they need, they will need to build a car with more HP, better handling, smoother and quieter ride, and more luxury than any top-tier competitor is providing. A tall order indeed.
Then, price it $20,000 less than the current LS to draw in people who feel alienated by the outrageous pricing of the fully loaded LS460L sedan, when compared to the old LS430 model. There is still a huge group of value consumers out there who would jump on this the same way they jumped on the LS bandwagon for the last dozen years.
And if you think the LS460 is overpriced, when I reviewed the IS350 the other day, I took a look at a White Pearl LS600H they had sitting in the showroom......$115,000 on the factory sticker. That, friend, is REAL money.











