BMW's take on Lexus GS - Local BMW dealer sighting
Thread Starter
Lexus Champion
Joined: Aug 2007
Posts: 3,298
Likes: 4
From: CA
BMW's take on Lexus GS - Local BMW dealer sighting
So I went to the bmw dealer for service and looky what I saw on the wall and of course i had to take a pic of this 
"No other maintenance programs come close" eh...
consider how much lexus dealer charges for oil changes, there is a bit of a truth in it
*if you didn't see it from up close, you would think that's how they rank each car with Lexus on TOP
"No other maintenance programs come close" eh...
consider how much lexus dealer charges for oil changes, there is a bit of a truth in it
*if you didn't see it from up close, you would think that's how they rank each car with Lexus on TOP
it's pretty darn true though. one great reason to lease a bmw is that you paid for all the maintenance already. keyword, lease. after lease and warranty, that's another story
Thread Starter
Lexus Champion
Joined: Aug 2007
Posts: 3,298
Likes: 4
From: CA
^^ yes
however, in defense of bmw, I sold my old e46 when it reached almost 95k miles and the only major repair was my coolant resevoir cracked due to high heat in AZ. Otherwise, that car has been trouble free..
however, in defense of bmw, I sold my old e46 when it reached almost 95k miles and the only major repair was my coolant resevoir cracked due to high heat in AZ. Otherwise, that car has been trouble free..
Lexus Champion
Joined: Apr 2007
Posts: 11,078
Likes: 110
From: Southeastern PA
If they are just going to compare prices, what happens when they add $2116 to the price of a Lexus GS and BMW 5 series that are equiped as close as possible? If I added $2116 to the MSRP of my IS250AWD, I still wouldn't have enough money to buy a 328xi at MSRP that was comparably equiped.
Trending Topics
Guest
Posts: n/a
If they are just going to compare prices, what happens when they add $2116 to the price of a Lexus GS and BMW 5 series that are equiped as close as possible? If I added $2116 to the MSRP of my IS250AWD, I still wouldn't have enough money to buy a 328xi at MSRP that was comparably equiped.
I still like the ad, very clever on BMWs part, I always have liked their marketing. It also shows the 2 threats they see, the E and GS.
ClubLexus Stories
Celebrating Lexus & Toyota from Around the Globe
Top 10 Most Confusing Things Lexus Has Ever Done!
Joe Kucinski
2026 Lexus ES Review: Lexus Re-Embraces Founding Principles
Michael S. Palmer
10 Lexus Bargains That are Cheaper Than a New Toyota RAV4
Joe Kucinski
8 Weirdest Things Lexus Has Ever Built
Verdad Gallardo
10 Lexus Designs That Have Aged Like Fine Wine
Verdad Gallardo
8 Tips for Improving Your Hybrid or Plug-in Hybrid's Efficiency!
Michael S. Palmer
10 Best Lexus Models No One Remembers
Joe Kucinski
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing
Michael S. Palmer
Top 10 Lexus & Toyotas to Drive Before You Die!
Joe Kucinski
Lexus Test Driver
Joined: Oct 2005
Posts: 8,809
Likes: 143
From: MA
Its just a marketing plot, nothing is life in free. All BMW did was add the maintence cost onto the price of the car. It is nothing more than a forced option in my opinion. You can buy pre-paid maintenance plan for Lexus as well and still come out thousands cheaper than a BMW 5 series, but I dont see too many owners here buying the maintenance plan.
Very good point. Its not like the 5 costs as much or less than the GS AND you have free maintenance. The 5 costs substantially more MSRP wise.
I still like the ad, very clever on BMWs part, I always have liked their marketing. It also shows the 2 threats they see, the E and GS.
I still like the ad, very clever on BMWs part, I always have liked their marketing. It also shows the 2 threats they see, the E and GS.
Pole Position
Joined: Jul 2001
Posts: 2,222
Likes: 3
From: CA
BIG mistake. Then, as others have pointed out, even reading the fine print will only appeal to the most simplistic of thinkers. Someone who is swayed by the free maintenance but who doesn't consider the overall cost of ownership in comparison to the feature set, styling, reliability, comfort, and myriad other factors deserves what they get.
yea but you probably paid more than $2116 for the equivalent vehicle. Most car dealers give you free oil changes (BMW maintainence is more than this obviously) so that lessens the incentive. I got 2 years worth of oil changes buying my car new. Which is 6 oil changes and not two BMW oil changes (15k interval)
