Audi says no A1 for the U.S.
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Audi says no A1 for the U.S.
Audi to decide on U.S. plant, says no Audi A1 for the U.S.
Volkswagen has been reported to favor Huntsville, Alabama for its new U.S. pant. According to Automobilwoche, the Chattanooga, Tennessee location (102 miles north of Huntsville), is the German automakers second choice.
Volkswagen’s premium unit, Audi, will also decide on its own U.S. plant in spring 2009 said CEO Rupert Stadler. “But of course it is also imaginable that we build cars together with Volkswagen in its planned U.S. factory,” said Stadler.
Sadly enough, and the comment we’re most concerned with, Stadler said that Audi has no plans to launch the compact Audi A1 in the U.S. He said that Audi will rather focus on introducing new-generations of the A4 and Q5 models.
“The Americans still want big cars, but with increasing fuel efficiency,” he said.
Umm Stadler? Where have you been?
Volkswagen has been reported to favor Huntsville, Alabama for its new U.S. pant. According to Automobilwoche, the Chattanooga, Tennessee location (102 miles north of Huntsville), is the German automakers second choice.
Volkswagen’s premium unit, Audi, will also decide on its own U.S. plant in spring 2009 said CEO Rupert Stadler. “But of course it is also imaginable that we build cars together with Volkswagen in its planned U.S. factory,” said Stadler.
Sadly enough, and the comment we’re most concerned with, Stadler said that Audi has no plans to launch the compact Audi A1 in the U.S. He said that Audi will rather focus on introducing new-generations of the A4 and Q5 models.
“The Americans still want big cars, but with increasing fuel efficiency,” he said.
Umm Stadler? Where have you been?
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While Audi is my fav luxo brand behind Lexus, their managment still has NO CLUE about the American market.
Crappy dealers
Minimal or ineffective marketing
lease rates very unattractive
they are NOT bringing the hybrid Q7 here
now they are NOT bringing us the A1
Crappy dealers
Minimal or ineffective marketing
lease rates very unattractive
they are NOT bringing the hybrid Q7 here
now they are NOT bringing us the A1
Lexus Fanatic
Joined: Oct 2003
Posts: 94,602
Likes: 271
From: Virginia/D.C. suburbs
Perhaps they don't want to end up in the same position BMW is in. The 1-series finally came to the U.S. and ended up costing essentially what the 3-series does.....for a smaller car. Audi, of course, could lower the A1's American-market price, but they would have to make enough money on the car here to at least offset the costs of Americanizing the car and bringing it over here. There is also the weak American dollar vs. the German Mark. Drop the U.S. price under those conditions and you lose even more money.
Finally, A1 only works in a buisness where you have high steaks.
Finally, A1 only works in a buisness where you have high steaks.
Last edited by mmarshall; Jul 13, 2008 at 10:32 AM.
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