New Mercedes Benz AMG commercial
Thread Starter
Lexus Test Driver
Joined: Jun 2003
Posts: 832
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From: Illinois
New Mercedes Benz AMG commercial
Anyone else see it?
When the husband forgets to lock the car - and the engine opens and a monster/beast comes out and the wife has to beat it back into the car.
Why doesn't Lexus do that...
When the husband forgets to lock the car - and the engine opens and a monster/beast comes out and the wife has to beat it back into the car.
Why doesn't Lexus do that...
Lexus Champion
Joined: Oct 2001
Posts: 3,417
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From: el clinico magnifico
I saw that commercial, I just wish they spent some time showing the capabilities of this car...it would garner a lot of attention after showing it blow the doors off some sports-cars and still have room for five. 
Pole Position
Joined: Dec 2002
Posts: 3,056
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From: Washington
WEird you mention that, just today, for the first time, I've seen the new E55 ads in magazines talking about the "beast inside" with little glowing red eyes right behind the grill. I think its subtle, but grabs your attention. 
to MB and AMG.
James
to MB and AMG. James
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Lexus Champion
Joined: Nov 2001
Posts: 3,395
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From: ATL
the coolest commercials out now are for the Porsche Cayenne. ill try to find them. but the one where he is outside revving the engine for his friend on the phone and the other where he is telling his kid to "accelerate out of the apex" are classic........
Doc
Doc
Lexus Test Driver
Joined: May 2002
Posts: 1,472
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From: Ohio, USA
While the E55 may be out of most people's reach, commercials like that generate "brand excitement" designed to carry on down to the rest of the product line. It may convince somebody to buy a $31K C220 Kompressor Sport sedan, to have a car that's somehow "of the same lines" as the AMG. Yes, I also know that AMG is a separate division that hand-builts parts to their exacting standards, but the average non-enthusiast either doesn't know or doesn't care. To them, a C220 is a sporty Mercedes sedan, just the same.
Lexus Fanatic
Joined: Jul 2001
Posts: 6,084
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From: California
So why exactly is now the time to build "brand excitement" with an AMG ad? As far as I know, they have never felt the need to build "brand excitement" with an AMG ad before. Everytime I hear these arguments for "brand excitement" I think of those lines at the Dodge dealership with all those folks buying Intrepids because there are Vipers in there.
Lexus Test Driver
Joined: May 2002
Posts: 1,472
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From: Ohio, USA
DaimlerChrysler AG
Originally posted by RON430
So why exactly is now the time to build "brand excitement" with an AMG ad? As far as I know, they have never felt the need to build "brand excitement" with an AMG ad before. Everytime I hear these arguments for "brand excitement" I think of those lines at the Dodge dealership with all those folks buying Intrepids because there are Vipers in there.
So why exactly is now the time to build "brand excitement" with an AMG ad? As far as I know, they have never felt the need to build "brand excitement" with an AMG ad before. Everytime I hear these arguments for "brand excitement" I think of those lines at the Dodge dealership with all those folks buying Intrepids because there are Vipers in there.
Lexus Fanatic
Joined: Jul 2001
Posts: 6,084
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From: California
Re: DaimlerChrysler AG
Originally posted by squarehat
While it may not work as well as hoped, the DaimlerChrysler "brand excitement" concept must have spilled over from Dodge to M-B. Remember what an E55, C220, Viper, and Intrepid have in common: a "Manufactured by DaimlerChrysler AG" sticker in the door jamb.
While it may not work as well as hoped, the DaimlerChrysler "brand excitement" concept must have spilled over from Dodge to M-B. Remember what an E55, C220, Viper, and Intrepid have in common: a "Manufactured by DaimlerChrysler AG" sticker in the door jamb.
