2024 Land Cruiser Teaser Reveals Lexus GX-Like Silhouette & FJ40 Heritage
The 2024 Land Cruiser, standing next to what appears to be an FJ40, is ready to celebrate 65 years’ worth of LC sales in North America.
After first teasing the Land Cruiser’s return to the United States on June 12, Toyota is back today with another 2024 Land Cruiser teaser (pictured above). According to a ClubLexus forum member with a history of previewing insider sources, Toyota’s goal for the new North American Cruiser is to take on Ford’s extremely popular sixth-generation Bronco. Which is why the automaker appears to be returning to its roots with this comment on the image —
With 65 years of heritage, you can choose to slow down or reinvent yourself. We chose the latter. Stay tuned for more updates.
Toyota’s 65 years of heritage reference appears to be a call back to the year 1958 when Toyota Motor Sales, U.S.A., Inc. sold its first vehicles to Americans out of a Hollywood, CA dealership. That year TMS USA delivered exactly one 20-Series Land Cruiser to a customer. The 40-Series, or FJ40, debuted in 1960 and became the company’s best-selling vehicle through 1965. It, or possibly the 20-Series, appears to be the other silhouetted Cruiser in the above image.
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Toyota’s Version of the GX 550?
2024 Land Cruiser teaser image vs 2024 Lexus GX 550 Overtrail
Toyota last offered a U.S.-spec Land Cruiser in the 2021 model year. Globally, Toyota introduced the Land Cruiser 300 for 2022, along with the Lexus LX 600 which is available in North America. But based on this teaser image’s window outline, which we overexposed above, and Toyota’s goals of building a Bronco-battler, the U.S.-spec 2024 Land Cruiser appears more closely aligned with the recently announced 2024 Lexus GX 550.
That is to say, tough, rugged, and ready for off-roading and Overlanding adventures.
As to what we can expect in terms of features and powertrains, that’s all still technically up in the air. Maybe there will be another Heritage Edition; or maybe simply a TRD Pro. If the LC is GX 550-based, look for the GX’s 3.4L (sometimes rounded up to 3.5L) twin-turbo V6 variant in either standard or iFORCE MAX Hybrid configurations. Toyota could possibly go with the turbocharged 2.4L and 2.4L Hybrid setup out of the 2024 Tacoma, so don’t count that out. Those smaller displacement powertrains are also more in line with the Bronco.
But if our forum member insider is correct, we would expect Toyota to save the Taco’s powertrains for its next-generation 4Runner. The idea is that this new 4Runner will also more closely resemble the Tacoma (akin to the way 1990s Tacos and 4Runners shared styling cues and platform elements). And this will further delineate the 4Runner from the Land Cruiser, not to mention the larger Sequoia.
Photo Credit: Toyota & Lexus USA
