If consumers are paying extra for an F-Sport package or an F performance line model, they should get a lot of extras that justify that price tag. It’s a balancing act that Lexus isn’t always the best at. Sure, Lexus makes beautiful cars that last forever. But, as one example, the RC F Fuji Speedway Edition doesn’t deliver $100,000 thrills as well as its competition. If the F moniker represents the pinnacle of Lexus track capability, they need to do a better job besting European and American sports cars in more ways than luxury interiors.
Ultimately, Lexus needs to takes a look back and better define the F designation. Applying core ideas of speed, dynamism, exclusivity, and a truly special driving experience made the marque. Now, let’s just make it a little edgier.
Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.
The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.
Where do you go for answers when you have a Lexus with a gorgeous leather interior but are not sure about how to maintain that luxurious look? The "Club Lexus" forums, of course.
