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Worst of SEMA 3

OK, quick rule of thumb: your hot rod’s air cleaner should not look like Puffy’s watch. But maybe I’ve got this wrong. Maybe this is a tribute to some poor folks who died in a freak BeDazzler accident. Even then, it still sucks. RIP. More Worst of SEMA >>>>

By: | September 1, 2010


Worst of SEMA 2

I like engine bay bling as much as the next guy. But if this Pantera were a real big cat, it’d be wearing a sequin jumpsuit and sport sparkly toenail polish. As for the mirrors, this is a sports car, not a trashy ’70s honeymoon suite. More Worst of SEMA >>>>

By: | September 1, 2010


Worst of SEMA 1

If you can’t tell from the photo, this hood is fabric, and in case you’re blind, it’s tiger print. Also, the border is a snake skin pattern which shifts from a reptilian green to flesh tone. Come on guys, that’s just creepy. More Worst of SEMA >>>>

By: | September 1, 2010



Mystery Lexus Ad: Can You Find It?

So what was the commercial the editors couldn’t find? It was the 1993 ad where classical virtuoso Manuel Barrueco plays “Asturias” on the guitar in the backseat of a Lexus. Here’s a quote from the Baltimore Sun explaining the spot: For all his professional successes, Mr. Barrueco is still amazed at how many people recognize […] More »

By: | September 1, 2010


Lexus LS400 Commercial 1989: “Balance”

Listening to an engine go all out on the dyno is an experience that you generally have to be a gearhead to enjoy. But with this spot, Lexus balanced some old-school champagne glasses–perfect symbols of civility–atop a wailing LS400 mill and demonstrated that drivers could have brute force in a velvet case. For an automaker looking […] More »

By: | September 1, 2010


1992 Lexus ES Commercial “Ball Bearing”

This is my favorite commercial of the bunch. By highlighting an area of quality that a lot of consumers just didn’t think about, Lexus put the luxury makers on notice. Plus, there’s a car on a rotisserie-like assembly with a ball bearing gliding along the panel gaps, and I don’t care who you are. That’s […] More »

By: | September 1, 2010


Best of SEMA: RAUH-Welt Porsche

This what happens when a Japanese tuner takes a fancy to some German iron, and all I can say is that I wish it happened more often. While this sweet Porsche from Rauh-Welt reminds me of the customized 911s and 930s from back in the ’80s, but there’s nothing retro about it. Even with the […] More »

By: | September 1, 2010



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