This post from Lexus’ official online publication, BEYOND Magazine, is called “The Road.” Esteemed Japanese architect, Hironaka Ogawa makes his way across Shikoku island in an Ultrasonic Blue IS300h F Sport. Let the adventure begin.

The freshly refreshed sports sedan sits on the chopping block alongside a mixed bag of 12 other automotive rivals, in various categories of size, price, and utility. Just anything but the BMW i3. Please.

The goal is clear: Capture the attention of young, affluent, (male), buyers. They’ve certainly gotten my attention, even if it’s for a combined total of ~5 minutes with these two awesome videos.

Official word is that the Lexus RC F Sport coupe will be officially revealed at March’s Geneva Motor Show. The question is, will the RC F Sport actually bride the gap between the 300hp RC350 and 480hp RC F?

It’s like an insane childhood fantasy come to life. Like The Walt Disney Company smashed Cars with Space Mountain, then blasted off the result into the farthest reaches of space.

As of late, Lexus’ been kicking ass and taking names. For the sake of pure entertainment, let’s take a quick look at a project that’s taken an, uh, less than inspiring approach to one of their models.

Some great bit of news from the UK market. Reported by Whatcar?, one of Britain’s biggest automotive buying guides, the Lexus IS300h finished in first place amongst a shootout of its fellow luxury fuel sippers.