What happens when you have the largest advertising budget any dealership has ever seen? You hire World Champion drifter Ken Gushi, get two of the fastest Lexus models ever made, and you make the greatest promotional spot in the entire world.
As far as image goes, the RC F is probably the most important model for Lexus right now. And so it’s important to score well with all the most important media outlets. MotorWeek, “television’s original automotive magazine,” is certainly one of those.
Shortly after Toyota started the Lexus brand in 1989, Mark Templin started his long career at Toyota. He’s now a managing officer of Toyota Motor Corporation and executive vice president of Lexus International, responsible for leading the luxury brand’s global operations. We got the chance to ask him a few questions at the preliminary press kickoff for the 2015 New York International Auto Show.
Wanna experience one of the world’s elite tracks in a race-tuned Lexus RC F without having having to leave your house? With the Lexus Virtual Drive app, you can.