Inaugural Lexus Gran Fondo to Kick-Off in Boston
What better way for Lexus to keep making their way into the garages of wealthy Americans than by organizing a premium cycling event in the gorgeous and ritzy Cape Cod area?
The inaugural Lexus Gran Fondo will take place May 27-30 in picturesque Massachusetts, and will feature Lexus hotel, culinary, and cycling partners. Because if there’s something potential and current Lexus customers enjoy, it’s expensive bicycles, fancy hotels, fine wines, and high-end cuisine.
According to Brian smith, Lexus vice-president of marketing:
“Lexus is committed to providing extraordinary experiences for our customers, and our first-ever Lexus Gran Fondo is no exception. We curated a luxurious food, wine, travel and cycling weekend that showcases our high-caliber hotel partners, talented Culinary Masters and accomplished pro cyclists to provide a remarkable Memorial Day weekend for our guests whether they are cycling aficionados or simply food and wine connoisseurs.”
Lexus has embarked on a journey to offer a complete luxury experience that surpasses that of rival Mercedes-Benz, who have been providing concierge-like services for decades. These kind of services are designed to attract and retain the upper-crust of luxury car buyers, so it makes good sense.
For more info on the Lexus Gran Fondo, check out their site.
