Lexus’ ‘December to Remember’ Campaign Kicks Off with Festive Ads
Iconic December sales event debuts with new ads showing customers celebrating the finer aspects of Lexus ownership all year long.
For the 19th consecutive year, Lexus has launched its annual “December to Remember” sales event. The iconic marketing campaign debuts today with three national spots showcasing how the gift of a Lexus during the holidays offers amazing experiences throughout the entire year.
“This time of year is full of joy, magic, and cherished family traditions that last well beyond the gift-giving season,” says Cooper Ericksen, Lexus’ V.P. of Marketing. “We wanted to capture this idea that a ‘December to Remember’ with Lexus has the potential to create unforgettable moments that last all year round.”
All three commercials highlight families making memories with their brand-new Lexus throughout the year — during holidays like Easter, Fourth of July, and Halloween. Other familiar special moments are also highlighted, like attending a high school football game with the family. The ads all culminate with the familiar “December to Remember” jingle, a shot of the classic red bow on a Lexus in the driveway, and a voiceover stating: “Find the gift that keeps on giving at the Lexus ‘December to Remember’ Sales Event.”
‘We wanted to capture this idea that a “December to Remember” with Lexus has the potential to create unforgettable moments that last all year round.’
The first spot, “Memories,” opens on a snowy day in January, showing two brothers in a snowball fight with the neighborhood kids in front of a Lexus ES sedan. The camera cuts to the younger brother searching for Easter eggs in the park in April — and gleefully finding a colorful yellow egg under the big red bow on top of the Lexus. Fast-forwarding to a bittersweet moment in August, the family unloads the ES to move their older son into his new college dorm.
“Celebrations” depicts a family of four running for cover to their Lexus RXL SUV after getting caught in a rainstorm during the daughter’s May quinceañera. In the next scene, the family is enjoying fireworks and sparklers atop a scenic overlook on the Fourth of July. We cut to a high school football field in September, seeing the son suited up for the big game as he runs past the RXL.
“Joy,” the final spot, starts in February with a couple leaving a romantic date in their Lexus NX crossover on Valentine’s Day. The woman appears behind the wheel of the NX in the next scene, where the couple is leaving the beach in June. The camera cuts to the NX parked on the street of a neighborhood on Halloween with children in costumes trick-or-treating. A little girl in a ladybug costume gazes at the NX topped with the big red bow, matching the one she wears in her hair.
The December sales event offers incentives through Jan. 2.
