Is Lexus Going to Make a More Affordable Car? Should it?
A Lexus is many things: quiet, luxurious, impeccably well built — just to name a few. But a Lexus is never cheap, right?
Well, that may be changing soon, after the introduction of the LF-SA concept car at the Geneva auto show.
Despite the fact that Lexus has stated it doesn’t need an entry-level model, the new LF-SA would seem to put the company directly into such a position. With its size and seating arrangement, the company would need to go to drastic measures to get the price above the $30K mark.
With cars on the market like the Audi A1, this segment isn’t devoid of luxury automakers, but it seems odd to see Lexus so adamantly deny an entry-level car, then turn around and produce this concept. The current word from Lexus is that this machine is nothing more than a design study. As such, it was only created to test certain ideas relating to visual presence, technology, and build-feasibility.
But what if Lexus actually built it? What would the company need to do to make it worth a luxury price tag? Would an advanced plug-in hybrid drivetrain or incredibly futuristic interior technology be enough to sway you? AutoNews takes a stab at some of these ideas in a piece posted recently, but what do you say?
As esteemed and amazing members of Club Lexus, do you think Lexus should make a cheaper car, or do you think that the LF-SA can be built in such a way that you would be willing to pay a premium price for it? Maybe Lexus should just scrap the whole thing and move on. Sound off, and let your voices be heard.
Chime in with your thoughts on the forum. >>
via [AutoNews]
