Lexus Lifestyle Expands to Montana Resort
Renowned Montana resort Paws Up invites guests to explore the great outdoors in the luxury of a Lexus.
Lexus and The Resort at Paws Up are joining forces to offer a unique guest experience on the 37,000-acre Montana luxury ranch resort. The partnership puts guests at the helm of a Lexus throughout their stay in Paws Up’s luxury accommodations, offering the opportunity to explore the unspoiled Montana wilderness at their leisure. The Resort at Paws Up is the latest addition to the Lexus Hotel Partner Program, which aligns Lexus owners with unique luxury hotel and resort destinations.
“At Lexus, we understand that luxury extends beyond the vehicles to memory-making moments, which is why we are always looking for partners with similar values,” says Lisa Materazzo, Lexus vice president of marketing. “The Resort at Paws Up parallels Lexus in terms of superb guest experience, and we are pleased to join them in extending hospitality at their extraordinary property.”
Lexus brings to the table a fleet of their LX SUVs. The Lexus LX, which shares a platform with the Toyota Land Cruiser, is a luxurious and trusted workhorse. With seating capacity for eight, there’s plenty of room for guests to be chauffered about the resort. Resort staff commandeer the LXs, but the resort also issues guests their very own Lexus NX throughout their stay.
The NX is Lexus’ smallest luxury crossover but is perfectly capable on the trails thanks to its AWD system. Guests are at liberty to use their NX to explore the 37,000 acres of Montana wilderness on which the resort lies.
When not out exploring, guests can utilize the resort’s 28 luxury homes and 36 tents. Other amenities include a spa, live music, and a primitive living skills instructor. Paws Up also provides a wide range of guest activities, like horseback riding and ATV tours.
Photos: Lexus
