Lexus Outsells BMW and Mercedes for Second Consecutive Month

Increased sales of the UX Crossover push Lexus to the top of the U.S. luxury market food chain for July and August.

It seems the Toyota Motor Corporation has great things to celebrate for Lexus. The luxury marque is leading the pack in sales, and by a fairly substantial margin. For August, Lexus outsold the dominant German powerhouses of luxury. BMW fell short of Lexus’s sales by around 4,400 units, and Mercedes fell shy by 5,160 units.

According to Bloomberg, major credit to this 4.6% sales increase goes to the entry-level compact UX crossover. While we watch the stark shift in US automobile purchases towards small SUVs, Lexus has taken advantage of it.

As seen above, Lexus’s winning margin increased substantially throughout August. If the pattern continues, we could begin to see quite a gap between Lexus and the German high flyers. That being said, Lexus still trails behind both German companies in total sales for the year. BMW still leads for the year with 204,960 cars and sport utility vehicles sold through August, followed by 196,779 for Mercedes and 190,691 for Lexus.

It’s no surprise to see people flocking to Lexus for high-class crossovers. After all, Lexus consistently has topped the list of the most reliable luxury brand for years, and not just in the US. When in the market for a luxury vehicle of any type, it’s reasonable to assume it would be difficult to pass up the iconic reliability of Toyota. The UX Crossover first appeared in Toyota dealers in late 2018. Consequently, Lexus’s sales continue to steadily increase as the US market shifts more towards bigger vehicles.

While the Crossover range is a healthy portion of the sales increase, we can’t discredit the sports cars Lexus produces. Models like the RC F, LC 500, and GS F are not be pulling in monumental sales numbers. However, their performance figures and prominent social media presence certainly are not hurting the brand with all the attention their gaining.

Overall, Lexus seeing sales increases is quite refreshing. It seems the brand has been gaining fans in the luxury field with vastly increased rates in recent years.

Photos: Bloomberg

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Braden Carlson

Braden Carlson is an automotive enthusiast from Boise, Idaho. At 19 he quit his day job to pursue a career in automotive journalism, launching his Youtube channel in his own name. Today you can still find him producing DIY video content, reviews and writing for an amassment of automotive websites. His work is most frequently found on Rennlist, The Mustang Source and Corvette Forum. When not writing or driving, he's likely to be found covered in grease and oil undoubtedly from one of his gratuitous collection of questionable project cars.