Lexus Puts ‘People First’ in Hopeful New Campaign
Iconic car brand reaffirms commitment to ‘exceeding expectations’ during challenging times, including payment relief options.
People are the driving force behind Lexus. That’s the message that Lexus is hoping to drive home as a welcome sign of a hopeful future when things around the world get back to normal soon. And the iconic car brand is providing plenty of hope and encouragement to its customers, staff, and dealership owners by confirming its commitment to keeping everyone safe and satisfied during its car production and sales processes as we all rise to the occasion to meet the recent global challenges brought on by the coronavirus.
“It’s really simple, treat people as you would a family member,” says John Iacono, who is the owner of three New York City area Lexus dealerships, including Lexus of Manhattan. “Saying yes to a request, being mindful and thoughtful, and exceeding expectations is the hallmark of being a Lexus dealer.”
That sentiment is being shared across Lexus through several initiatives, including the Lexus’ “People First” campaign.
‘Saying yes to a request, being mindful and thoughtful, and exceeding expectations is the hallmark of being a Lexus dealer.’
Lexus clearly understands the economic impact the current crisis is causing, and in response to financial hardships, Lexus Financial Services is offering a variety of payment relief options for new and existing owners.
But assistance from Lexus spans beyond the guest. Fostering successful partnerships with nonprofits and community-based organizations has always been one of the cornerstones of the business — and it remains so. The brand is currently teaming up with Boys & Girls Clubs of America to help provide immediate relief to youth and their families in operational areas. Services include the distribution of basic needs, as well as childcare for children of first responders, health care workers and other essential workers.
While the world adapts to a new way of life, Lexus wants its guests to know that quality service will never be compromised. Many dealers can still provide transactions and services at various locations, while some also offer contactless servicing.
“Whether through monetary support or simply servicing and addressing a guest’s individual needs, Lexus’ top priority will always be helping people and putting them first,” says the carmaker in a press statement about its “People First” promise.
Join the Club Lexus forums now!
