Lexus Slows Down an RC 350 F Sport With Some Paint
Over the past few years, Lexus has shed its stuffy, old people’s side for a more youthful approach. The switch is one that definitely needed to happen, since the company’s base buyers were drying up faster than California’s water supply. To combat the company’s aging demographic, Lexus has done everything it can to speak to the youth market. And while most youths won’t be able to afford such a car right away, it just goes to show that Lexus is thinking and planning for the long term.
As you can see below, the company’s newest commercial is a perfect example of this youthful creativity that it has been working so hard to achieve. Using the brand’s most youthful platform, the RC, Lexus got out the cameras, threw a couple buckets of paint onto the ground, and let the driver of this pristine white RC 350 F Sport create the abstract modern art that all the kids love. Or at least those kids with trust funds and bank accounts.
The commercial is meant to actually show off the cars all-weather drive system that makes it not only a great sportscar, but also a great year-round car for those parts of the country that receive mountains of snow. Take a look, and I would highly recommend you watch in full HD for the awesom slow-motion effect.
