Super Bowl XLIX’s Car Commercials

Believe it or not, the Super Bowl’s got a little something for everyone. Excuses to indulge for foodies, football for sports fans, and plenty of funny and touching commercials for everyone else. None of this year’s spots that focused on cars were real knee-slappers, but a few packed an emotional punch. An assortment of the commercials from Super Bowl XLIX, including one from Lexus, are below.
 
Mercedes-Benz – “Fable”:

The classic race between the tortoise and the hare is a timeless tale of the dangers of hubris. Mercedes-Benz updates it by giving the shell-backed underdog a 503-horsepower Mercedes-AMG GT S. Too bad the company uses an awkward version of a phrase that hasn’t been popular or funny in years. At least the three-point star’s car looks cool.
[youtube http://www.youtube.com/watch?v=LQvdIGeUUvo&w=600&h=315]

Toyota – “How Great I Am”:

Back in his heyday, legendary boxer and American icon Muhammad Ali had no problem telling the world how great he was. He also no problem showing the world, either. In Toyota’s 60-second spot, U.S. paralympic team snowboarder Amy Purdy drives the new Camry and demonstrates all the things she can do, such as snowboard, run, and dance, despite being a double-amputee. That’s pretty damn great, if you ask me.
[youtube http://www.youtube.com/watch?v=PjUfygo5mzw&w=600&h=315]

Toyota – “To Be a Dad” (Extended Cut):

There are so many crappy, annoying, meaningless commercials out there. This is not one of them. Too many people don’t have fathers in their lives, but, fortunately, there are plenty who are close with their loving dads. This spot, along with many of the others in this post, will hit you right in the feels.
[youtube http://www.youtube.com/watch?v=QEzdVV9U8Tc&w=600&h=315]

Nissan – “With Dad”:

A man’s bond with his automobile, race car or street car, is important, but not as important as the one a father shares with his son. Keep your (teary) eyes open for a glimpse of the next Maxima.
[youtube http://www.youtube.com/watch?v=Bd1qCi5nSKw&w=600&h=315]

Fiat – “Blue Pill”:

Are you hard up for the new Fiat 500X? Something tells me the Italian automaker won’t mind.
[youtube http://www.youtube.com/watch?v=kgQVPfPopcg&w=600&h=315]

Dodge – “Wisdom”:

You can learn a lot being around for more than 100 years, as Dodge has been. Hopefully, once you’ve learned the importance of being honest and when to keep your mouth shut, you’ll be able to master the art of a sick burnout.
[youtube http://www.youtube.com/watch?v=JKKlqMs19tU&w=600&h=315]

BMW – “Newfangled Idea”:

We live in a world that now runs on what used to be a very foreign concept to Katy Couric and Bryant Gumbel: the internet. Those two have gotten the hang of it since the ’90s, but now the BMW i3 is here to confuse them all over again.
[youtube http://www.youtube.com/watch?v=U1jwWwJ-Mxc&w=600&h=315]

Kia – “The Perfect Getaway” (Extended Cut):

Pierce Brosnan’s life on film might have calmed down quite a bit since his 007 days, but at least he gets a 2016 Kia Sorento at the end of this commercial.
[youtube http://www.youtube.com/watch?v=rSqqCI0LNHs&w=600&h=315]

Jeep – “Beautiful Lands”:

This land, whether it’s a seldom-seen stretch of American highway or a jungle on the other side of the world, was made for you and me. Jeep wants all of us to see it in a new Renegade.
[youtube http://www.youtube.com/watch?v=j7LbPdzYrrE&w=600&h=315]

Lexus – “Make Some Noise”:

This trippy vid featuring the new NX crossover encourages you to be seen and heard. The vehicle’s dramatic styling all but ensures the former. However, the hybrid NX 200t might make the latter a little difficult.
[youtube http://www.youtube.com/watch?v=OOex3JDJYF8&w=600&h=315]

Chime in with your thoughts on the forum. >>

 
Follow @derekshiekhi

Derek Shiekhi

Derek Shiekhi's father raised him on cars. As a boy, Derek accompanied his dad as he bought classics such as post-WWII GM trucks and early Ford Mustang convertibles.

After loving cars for years and getting a bachelor's degree in Business Management, Derek decided to get an associate degree in journalism. His networking put him in contact with the editor of the Austin-American Statesman newspaper, who hired him to write freelance about automotive culture and events in Austin, Texas in 2013. One particular story led to him getting a certificate for learning the foundations of road racing.

While watching TV with his parents one fateful evening, he saw a commercial that changed his life. In it, Jeep touted the Wrangler as the Texas Auto Writers Association's "SUV of Texas." Derek knew he had to join the organization if he was going to advance as an automotive writer. He joined the Texas Auto Writers Association (TAWA) in 2014 and was fortunate to meet several nice people who connected him to the representatives of several automakers and the people who could give him access to press vehicles (the first one he ever got the keys to was a Lexus LX 570). He's now a regular at TAWA's two main events: the Texas Auto Roundup in the spring and the Texas Truck Rodeo in the fall.

Over the past several years, Derek has learned how to drive off-road in various four-wheel-drive SUVs (he even camped out for two nights in a Land Rover), and driven around various tracks in hot hatches, muscle cars, and exotics. Several of his pieces, including his article about the 2015 Ford F-150 being crowned TAWA's 2014 "Truck of Texas" and his review of the Alfa Romeo 4C Spider, have won awards in TAWA's annual Excellence in Craft Competition. Last year, his JK Forum profile of Wagonmaster, a business that restores Jeep Wagoneers, won prizes in TAWA’s signature writing contest and its pickup- and SUV-focused Texas Truck Invitational.

In addition to writing for a variety of Internet Brands sites, including JK Forum and Ford Truck Enthusiasts, Derek also contributes to other outlets. He started There Will Be Cars on Instagram, Facebook, and YouTube to get even more automotive content out to fellow enthusiasts.

He can be reached at autoeditors@internetbrands.com.

Twitter