Tag: lexus marketing

A live computer sketch follows the eye as it takes in the stunning Lexus IS.

Could there be a more suitable road for the stunning LC 500 than Angeles Crest Highway? Fortunately, Lexus doesn’t think so.

A new video series from Lexus shows how the initial vision of the LC 500 has become a beautiful reality.

Whoever came up with Lexus’s popular slogan better be getting residuals, because this Christmas Season is the 18th in a row you’ll be seeing “December to Remember” commercials.

Film studio EuropaCorp tapped Lexus for a creative partnership on their intergalactic new film, ‘Valerian and the City of a Thousand Planets.’

You may not have heard of it, but omotenashi — “the Japanese spirit of hospitality that anticipates and fulfills people’s needs” — influences every last move Lexus makes.

Lexus marketing hadn’t exactly been successful in Australia, where they struggled to gain a double-digit luxury car market share. But one campaign sought to change all that.