Strong branding isn’t just about being recognizable; it’s about turning that recognition into value. And nobody does it better than Toyota. Well, no automotive brand at least.
Imagine showing up to your local Cars & Coffee event, like you do. You’re just hanging around, talking horsepower with some fellow enthusiasts, sipping some fairly traded exotic dark roast, and all of the sudden, in walks Akio Toyoda.
It’s not just the playboys getting in on this year’s One Lap of America fun. Two engineers from Toyota will also be participating in the festivities.
One thing we can all agree on is that the production line really needs a better soundtrack. Oh wait, no, it’s just Toyota who thinks that. And so they’ve unleashed upon us, the Gifony.
Lexus is better than most, but it’s easy to see why most automakers can’t seem to get infotainment right. It’s all about time, expertise and consumer expectation. So why won’t Lexus commit to Apple and Android?
It’s time for a confession. I’ve always had a bit of a soft spot for the W123 E-Class Mercedes-Benz. To me, the car just oozes cool. But the idea of adding a high-powered 1JZ engine from a Toyota Supra? That’s a bit bonkers, in all the right ways! MBWorld.org forum member JYT has just […] More »