There was obviously a ton of careful planning which went into this spot, and I’d bet a couple of snares sacrificed their lives in the process. Hey, it’s not like there aren’t going to be any missteps when you’re relentlessly pursuing perfection! But getting to watch the IS get all sideways and rock out on the drums was worth every second of set up time, and this spot made it clear message that Lexus wasn’t content to just be known for isolating luxury.