Top 5 Most Iconic Lexus Ads Ever
An iconic brand like Lexus didn’t come that way through word of mouth alone. Here are the iconic five ads which set the brand apart.
It’s amazing what can happen in three decades. If you’re Lexus, you’ve definitely come a long way from that cold January day in 1989 at the Detroit Auto Show. From the ultimate expression of Lexus that was the LFA, to showing the rest of the luxury world how to do it, the brand became an icon like no other.
However, it didn’t do it alone. A good ad campaign can do wonders for anyone’s image. Thus, we have five iconic ads from Lexus’s long road in pursuit of perfection.
“Balance”
You all know this one. An LS 400 rides upon a dyno, its face tilted towards the heavens. A hand carefully places champagne glasses upon the hood, then starts the sedan up. The speedometer climbs into the triple digits, and yet, not even a vibration from the pyramid of fine glass.
The ad is so iconic, it has its own Wikipedia entry. In short, The Saatchi & Saatchi unit Team One created the ad to promote the quality of Lexus’s engineering. It went on to win tons of awards, and spawn many imitators.
