Toyota Reports July Sales

First Week of CARs-Related Sales Saves Toyota Customers an Estimated Eight Million Gallons of Gas and 20 Million Dollars in Gas Spending Over the Next Year

TORRANCE, Calif. (August 3, 2009) — Toyota Motor Sales, U.S.A., Inc., today reported that July vehicle sales hit a new monthly high for the year and jumped 27.7 percent compared to June 2009. Sales of 174,872 vehicles trailed year ago levels and were down 11.4 percent from last July, on a daily selling rate basis. The CARS program generated significant incremental sales for TMS this month.

“Beyond the tangible economic stimulus, the positive environmental benefits of the CARS program is clear to see,” said TMS President Jim Lentz. “The program is achieving its goal of increasing fuel efficiency. CARS-related Toyota sales, over the seven days alone, will save customers an estimated 8 million gallons of gas and 20 million dollars in gas spending over the next year.”

The Toyota Division posted July sales of 156,355 units, a decrease of 10.8 percent from the same period last year. The Lexus Division reported July sales of 18,517 units, a decrease of 16.5 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded July sales of 102,665 units, down 10.6 percent from the same period last year. Camry and Camry Hybrid remained Toyota’s volume leader in July, posting combined monthly sales of 33,974 units. The all-new redesigned Prius mid-size gas-electric hybrid posted best-ever July sales of 19,173 units, up 29.7 percent from the year-ago month. Corolla recorded sales of 29,593 units. Yaris reported sales of 5,483 units for the month.

Toyota Division light trucks posted July sales of 53,690 units, down 11.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with best-ever July sales of 15,912 units, up 32.5 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 9,407 units, up 39.1 percent over July 2008. The Tacoma mid-size pickup reported sales of 12,552 units for the month, up 7.6 percent over July 2008. The Tundra full-size pickup recorded July sales of 6,313 units.

Scion posted July sales of 6,754 units. The xB urban utility vehicle led the way with sales of 2,838 units. The tC sports coupe recorded sales of 1,939 units. The xD reported sales of 1,976 units for the month.

Lexus Division

Lexus passenger cars reported July sales of 9,904 units, a decrease of 25.1 percent from July 2008. Passenger car sales were led by the ES entry luxury sedan with July sales of 4,393 units. The IS entry luxury sport sedan posted combined sales of 4,029 units. The LS flagship luxury sedan recorded combined sales of 874 units. The GS luxury sport sedan reported combined July sales of 551 units.

Lexus Division light trucks recorded July sales of 8,613 units, down 3.9 percent from the year-ago month. Lexus sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined July sales of 7,811 units, up 10.0 percent over last July.

TMS Hybrids

TMS posted July sales of 24,295 hybrid vehicles, up 19.3 percent from the same period last year. Toyota Division recorded sales of 22,853 hybrids for the month. Lexus Division reported July sales of 1,442 hybrids.

There were 26 selling days this month and last July.

TOYOTA  RETAIL  SALES
                          (INCLUDES FLEET & HAWAII)
                                  July, 2009

                         – – CURRENT MONTH – -  – – CALENDAR YEAR TO DATE – –
                                           DSR %                    DSR %
                           2009     2008    CHG    2009       2008    CHG
                           —-     —-    —    —-       —-    —

    YARIS                 5,483    8,620  -36.4  44,081     73,300  -39.5
    COROLLA              29,593   34,438  -14.1 151,236    228,926  -33.6
    CAMRY                33,974   42,131  -19.4 184,216    282,012  -34.3
    VENZA                 5,780        0    N/A  26,243          0    N/A
    AVALON                1,908    3,000  -36.4  15,712     27,438  -42.4
    PRIUS                19,173   14,785   29.7  74,924    106,225  -29.1
    SCION xA                  1        0    N/A       3         39  -92.3
    SCION xB              2,838    5,081  -44.1  14,404     31,007  -53.3
    SCION tC              1,939    4,787  -59.5  10,714     28,517  -62.2
    SCION xD              1,976    2,038   -3.0   7,717     18,217  -57.4
    TOTAL TOYOTA DIV.
     PASS. CAR          102,665  114,880  -10.6 529,252    795,682  -33.1
    —————–   ——-  ——-  —– ——-    ——-  —–
    ES                    4,393    5,563  -21.0  24,756     38,719  -35.7
    LS                      874    1,466  -40.4   5,731     13,020  -55.7
    SC                       57      143  -60.1     542      1,373  -60.3
    GS                      551    1,297  -57.5   4,107     10,356  -60.1
    IS                    4,029    4,750  -15.2  19,710     31,010  -36.1
    TOTAL LEXUS PASS.
     CAR                  9,904   13,219  -25.1  54,846     94,478  -41.6
    —————–     —–   ——  —–  ——     ——  —–
    TOTAL TOYOTA PASS.
     CAR                112,569  128,099  -12.1 584,098    890,160  -34.0
    ——————  ——-  ——-  —– ——-    ——-  —–
    SIENNA                7,067    8,726  -19.0  45,481     74,996  -39.0
    RAV4                 15,912   12,006   32.5  78,153     83,522   -5.9
    FJ CRUISER              386    1,577  -75.5   7,534     18,239  -58.5
    4RUNNER               1,055    3,107  -66.0  11,457     30,228  -61.9
    HIGHLANDER            9,407    6,763   39.1  45,612     68,152  -32.7
    LAND CRUISER            209      285  -26.7   1,313      2,772  -52.4
    SEQUOIA                 789    2,823  -72.1   9,810     19,367  -49.1
    TOTAL SUV            27,758   26,561    4.5 153,879    222,280  -30.4
    ———            ——   ——    — ——-    ——-  —–
    4X2 TACOMA            6,596    6,438    2.5  33,089     54,361  -38.8
    4X4 TACOMA            5,956    5,224   14.0  32,624     41,371  -20.7
    TOTAL TACOMA         12,552   11,662    7.6  65,713     95,732  -31.0
    TUNDRA                6,313   13,413  -52.9  42,419     89,929  -52.6
    TOTAL PICKUP         18,865   25,075  -24.8 108,132    185,661  -41.4
    TOTAL TOYOTA DIV.
     LT TRUCK            53,690   60,362  -11.1 307,492    482,937  -36.0
    LX                      215      843  -74.5   1,957      5,021  -60.8
    GX                      587    1,019  -42.4   3,994      9,783  -58.9
    RX                    7,811    7,101   10.0  47,780     49,611   -3.1
    TOTAL LEXUS LIGHT
     TRUCK                8,613    8,963   -3.9  53,731     64,415  -16.1
    —————–     —–    —–   —-  ——     ——  —–
    TOTAL TOYOTA LIGHT
     TRUCK               62,303   69,325  -10.1 361,223    547,352  -33.6
    ——————   ——   ——  —– ——-    ——-  —–
    TOTAL TOYOTA DIV.   156,355  175,242  -10.8 836,744  1,278,619  -34.2
    TOTAL LEXUS          18,517   22,182  -16.5 108,577    158,893  -31.3
    ———–          ——   ——  —– ——-    ——-  —–
    TOTAL TOYOTA        174,872  197,424  -11.4 945,321  1,437,512  -33.9
    MEMO:
    DOM. COROLLA         26,256   22,582   16.3 123,686    161,238  -22.9
    DOM. CAMRY           32,144   41,595  -22.7 177,439    276,337  -35.4
    DOM. RAV4             4,687        0    N/A  21,806          0    N/A
    DOM. PICKUP          18,865   25,075  -24.8 108,132    185,659  -41.4
    DOM. RX               5,042    5,351   -5.8  32,329     35,067   -7.3

    SELLING DAYS             26       26            178        179
    ————             –       –            —        —

    TOYOTA DIV. IMPORT
     CAR                 36,577   47,703  -23.3 186,172    330,669  -43.4
    LEXUS IMPORT CAR      9,904   13,219  -25.1  54,846     94,478  -41.6
    TOYOTA DIV NA BUILT
     CARS                66,088   67,177   -1.6 343,080    465,013  -25.8
    TOTAL TOYOTA CARS   112,569  128,099  -12.1 584,098    890,160  -34.0

    TOYOTA DIV. IMPORT
     LT TRUCK            22,282   23,738   -6.1 122,263    202,913  -39.4
    LEXUS IMPORT LT
     TRUCK                3,571    3,612   -1.1  21,402     29,348  -26.7
    TOYOTA DIV NA BUILT
     LT TRUCK            31,408   36,624  -14.2 185,229    280,024  -33.5
    LEXUS NA BUILT LT
     TRUCK                5,042    5,351   -5.8  32,329     35,067   -7.3
    TOTAL TOYOTA LT
     TRUCK               62,303   69,325  -10.1 361,223    547,352  -33.6
    —————      ——   ——  —– ——-    ——-  —–

    SPORT UTILITY
     VEHICLES            35,985   33,947    6.0 200,076    268,456  -25.1
       Memo: Lexus
        Sport Utility     8,613    8,963   -3.9  53,731     64,415  -16.1

    SMALL VANS            7,067    8,726  -19.0  45,481     74,996  -39.0
    PICKUPS              18,865   25,075  -24.8 108,132    185,661  -41.4

    —————-
    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA              26,256   22,582   16.3 123,686    161,238  -22.9
    CAMRY                32,144   41,595  -22.7 177,439    276,337  -35.4
    VENZA                 5,780        0    N/A  26,243          0    N/A
    AVALON                1,908    3,000  -36.4  15,712     27,438  -42.4
    SIENNA                7,067    8,726  -19.0  45,481     74,996  -39.0
    RAV4                  4,687        0    N/A  21,806          0    N/A
    PICKUP               18,865   25,075  -24.8 108,132    185,659  -41.4
    SEQUOIA                 789    2,823  -72.1   9,810     19,367  -49.1
    RX                    5,042    5,351   -5.8  32,329     35,067   -7.3
    TOTAL               102,538  109,152   -6.1 560,638    780,102  -27.7
    N.A. VEHICLES % OF
     TOTAL                 58.6%    55.3%          59.3%      54.3%

    SELLING DAYS             26       26            178        179
    DSR = DAILY SELLING
     RATE
    ——————-