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I'm currently using Meguiars Hot Shine Tire Gel. It goes on with a sponge applicator. The shine is not as shiney as Armorall Tire Gel and doesn't seem to last long (less than a week) at all. Pass on this stuff. I'm going to use it up quickly and try something else.
what you want to do is to make sure your tire is clean of all the dirt, grime, old dressing.