Toyota done for?
#47
Last edited by Tdes395; 05-31-23 at 10:06 PM.
#48
Don't want to get too far off-topic, but Mitsubishi has been surprising in its ability to hold on to the American market by a thread, after Isuzu, Suzuki, Daihatsu, and Daewoo all gave up in the U.S. trying to sell vehicles under their own nameplates.
#49
there's fail, and there's become a shadow of their former self... i think the latter could happen to toyota, although most likely they will acquire someone to battle their way out of being so far behind.
toyota of late reminds me of 'research in motion'. who? exactly. RIM created the Blackberry smart phone. it was ENORMOUSLY successful. until the iphone.
then the RIM fans were saying 'but the iphone doesn't have a real keyboard, no one's going to give that up'. um, yeah.
then the RIM fans were saying 'the blackberry communication mechanism is more secure'. well apple made the iphone secure.
then apple did cameras, and photo sharing, and a decnet app store, and music, and... the rest is history.
toyota won't disappear, but i think they're in real trouble. their latest grand highlander, tacoma, corolla cross, are decent in their segments, but the sequoia and tundra are not class leading.
as for lexus, well, they're 'ok' but obviously the german brands and now genesis are constant threats all around, and they all have EVs already. lexus has the rz... weak.
besides cars, tesla built an entire national recharging network... how incredible is that? they've built a ton in other parts of the world too.
the majority of the public is not likely to buy an ev any time soon, but in 5 years... could be a very different picture.
toyota of late reminds me of 'research in motion'. who? exactly. RIM created the Blackberry smart phone. it was ENORMOUSLY successful. until the iphone.
then the RIM fans were saying 'but the iphone doesn't have a real keyboard, no one's going to give that up'. um, yeah.
then the RIM fans were saying 'the blackberry communication mechanism is more secure'. well apple made the iphone secure.
then apple did cameras, and photo sharing, and a decnet app store, and music, and... the rest is history.
toyota won't disappear, but i think they're in real trouble. their latest grand highlander, tacoma, corolla cross, are decent in their segments, but the sequoia and tundra are not class leading.
as for lexus, well, they're 'ok' but obviously the german brands and now genesis are constant threats all around, and they all have EVs already. lexus has the rz... weak.
besides cars, tesla built an entire national recharging network... how incredible is that? they've built a ton in other parts of the world too.
the majority of the public is not likely to buy an ev any time soon, but in 5 years... could be a very different picture.
#50
Interesting observation. The RIM/Apple comparison is the one I would use. Unfortunately, I don't think this is something you can fix by buying another company. Large investments have to be made, factories have to be built etc. Maybe if they do what Ford did and create a partnership...oh, never mind
#51
I think a better comparison would be Motorola. RIM was not a long time player in the mobile space. They came with an innovation that became a fad and was phased out. For a long time Motorola dominated the mobile space with really innovative products dating back decades, they are a shadow of their former self, but they are still around.
#55
They do.
Down 9.6% last year: https://www.reuters.com/business/aut...es-2023-01-04/
Down 8.8% in Q1 2023: https://www.reuters.com/business/aut...88-2023-04-03/
A big part of that, IMO, is their vehicle line up. Toyota could and should be a leader in the BEV segment, but for now they're a laggard.
Toyota is obviously not going away any time soon. But at one point, neither were Blockbuster or countless others in industry-leading positions, and the common connection between them was a failure to respond to changing market conditions.
Down 9.6% last year: https://www.reuters.com/business/aut...es-2023-01-04/
Down 8.8% in Q1 2023: https://www.reuters.com/business/aut...88-2023-04-03/
A big part of that, IMO, is their vehicle line up. Toyota could and should be a leader in the BEV segment, but for now they're a laggard.
Toyota is obviously not going away any time soon. But at one point, neither were Blockbuster or countless others in industry-leading positions, and the common connection between them was a failure to respond to changing market conditions.
The big part of why Toyota sales is down is supply chain issues.
Try walking in and getting any of their hybrid vehicles under 50k at a dealership, the rav4 prime last I heard is a 2 year wait, sienna 1 year wait.
Just go to any Toyota dealer and see how empty their lots still are.
#56
What? Lol no.
The big part of why Toyota sales is down is supply chain issues.
Try walking in and getting any of their hybrid vehicles under 50k at a dealership, the rav4 prime last I heard is a 2 year wait, sienna 1 year wait.
Just go to any Toyota dealer and see how empty their lots still are.
The big part of why Toyota sales is down is supply chain issues.
Try walking in and getting any of their hybrid vehicles under 50k at a dealership, the rav4 prime last I heard is a 2 year wait, sienna 1 year wait.
Just go to any Toyota dealer and see how empty their lots still are.
#57
The supply chain issue is real. But so is Toyota's decision to doubt EVs. So they kicked Toyoda upstairs.
#58
Toyota is going to milk the supply chain excuse until the end of time. Sure it may be affecting volumes it sure as heck isn't stopping them from moving to EVs.
Motorola is still around and makes smart phones, other half (they were split in 2) supplies telecommunications equipment or something along those lines. This is how they got their start hence the name.
Motorola is still around and makes smart phones, other half (they were split in 2) supplies telecommunications equipment or something along those lines. This is how they got their start hence the name.
#59
#60
Well I for one had totally overlooked the fact that Toyota alone has had to contend with supply chain issues while everyone else obviously did not, hence the sales numbers for the other guys largely trending up while Toyota sales are declining. Luckily we've got some smart people here to helpfully point these things out for us simpletons!