March 2024 Sales Thread
#1
March 2024 Sales Thread
https://www.hyundainews.com/en-us/releases/4116
Hyundai Motor America Reports All-Time Record March and Q1 2024 Sales
- Hyundai sets best-ever Q1 total sales
- Best March ever for Hyundai; up 2%
- EV sales grow 100% in March; IONIQ 5 up 58%
Hyundai sold 184,804 units in Q1, for a total sales increase of 0.2% compared with Q1 2023, setting a new Q1 record. Hyundai set total and retail sales marks in Q1 for IONIQ 5, Tucson PHEV, Tucson HEV, Kona EV and Palisade. EV sales for the quarter jumped 62% compared to Q1 last year.
“Hyundai keeps producing products that win awards, and demand for our vehicles, especially EVs, remains high,” said Randy Parker, CEO, Hyundai Motor America. “We saw the best Q1 total sales results influenced by Palisade, Kona and IONIQ. We're thrilled about the all-new Santa Fe, our successful NY Auto Show where IONIQ 5 N won World Performance Car of the Year and the introduction of the refreshed Tucson and Santa Cruz.”
March Total Sales Summary
March Product and Corporate Activities
- 2025 Santa Cruz Makes World Debut at the New York International Auto Show: Hyundai unveiled an enhanced 2025 Santa Cruz Sport Adventure Vehicle in a world debut at the New York International Auto Show.
- 2025 Tucson SUV Debuts at New York International Auto Show: Hyundai unveiled its thoroughly refreshed 2025 Tucson SUV in a North American reveal at the New York International Auto Show.
- IONIQ 5 N Charges On With 2024 World Performance Car Award Victory: Hyundai Motor Company continued its winning streak at the World Car Awards with the IONIQ 5 N high-performance electric vehicle (EV) named the 2024 World Performance Car.
- IONIQ 5 Named Among List of 2024 Parents Best Family Cars Awards: Parents has named the IONIQ 5 as the Best Electric 5 Passenger SUV for Families in their 2024 Best Family Cars Awards. This recognition highlights the IONIQ 5's flexible interior, outstanding rear-seat roominess, fast-charging capability, and unique optional Vehicle-to-Load (V2L) adapter.
- IONIQ 5 and Tucson Recognized as 2024 Best Cars for Families by U.S. News & World Report: Hyundai has been recognized with two vehicles in the 2024 Best Cars for Families awards by U.S. News & World Report. The 2024 Hyundai Tucson was named Best Compact SUV and the 2024 Hyundai IONIQ 5 won Best Electric Vehicle for Families.
- Hyundai Wins Best Multicultural Marketing Award Featuring IONIQ 5 and IONIQ 6: Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, announced the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "
#2
Honda Acura
https://acuranews.com/en-US/releases...ng-march-sales
American Honda Posts Best Q1 Results in 3 Years Led by Strong March Sales
April 2, 2024- American Honda sales up 11.8% in March to 130,504 units and best 1st quarter since 2021 (333,824 units)
- Honda brand reaches 118,536 in March up 14.9%, the brand's best month since 2021
- Honda sees over 20% growth in Q1 on total sales of 303,451
- Honda SUVs post strong March: HR-V, CR-V, Passport and Pilot each with their best month of 2024
- CR-V tops 36,500 units in March (+17.9%), with nearly half coming from CR-V hybrid sales
- Pilot tops 12,600 units in March (+21.0%), the model's best month since July 2021
- Civic and Accord combine for over 41,000 units in March (+20.7%)
- Acura posts March sales of 11,968 units; best month of 2024 for the brand and each model in the lineup
- Integra tops 2,500 units; leads premium gateway segment with 3X the sales of nearest competitor
- Acura SUVs combine for more than 8,500 units with both MDX and RDX topping 4,100 units in March
"Our March sales momentum came in like a lion and went out like a lion with both the Honda and Acura brands continuing to post strong gains driven by balanced sales of cars and SUVs," said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. "Nearly all models across our lineup posted increases, demonstrating the true strength of the Honda and Acura lineup when we finally have supply to meet customer demand."
BRAND REPORT
Sales Highlights
The Honda brand posted its 4th consecutive quarter with sales over 300,000 units led by balanced sales of light trucks and passenger cars.
- CR-V and Accord post best Q1 hybrid-electric sales of all-time
- Civic and Accord sales top 100,000 units in 1st quarter of 2024
- Pilot posts strong March sales (12,680) to gain 21.0% increase over 2023
- Odyssey sales jump 30% over February to 7,247 units in March
Notes
Five 2024 Honda models earn TOP SAFETY PICK or better from IIHS; all fully tested Honda models earn top NHTSA NCAP rating..
Honda won Six 2024 KBB Awards, including: 'Best Overall Brand', 'Best Value Brand' and 'Best Overall EV/Hybrid Brand'
BRAND REPORT
Sales Highlights
The Acura brand continued its momentum with its best sales month of 2024.
- Integra tops 2,500 units with Type S model representing 12% of sales
- RDX sales post best Q1 total since 2021 (10,117) with Q1 sales up 48.6%
Raising its game! The 2024 TLX gets enhanced styling, new and improved tech and a quieter cabin.
# # #
Back to Top
#3
Subaru
https://media.subaru.com/pressreleas...p-15.2-percent
April 2, 2024 , Camden, N.J. -
SUBARU OF AMERICA REPORTS MARCH SALES UP 15.2 PERCENT
- All-time sales record for Forester
- Q1 2024 sales up 6.7 percent
- 20 consecutive months of yearly month-over-month growth
- Best-ever March for Crosstrek
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Thanks to our retailers’ dedication to being ‘More Than a Car Dealer’ we’ve reached our 20th month of consecutive sales increases, all while upholding our collective commitment to the Subaru Love Promise®. Our vision to show love and respect to all people at every interaction sets the standard for what customers expect. Just as our vehicles have continued to set the standard for safety, reliability, and adventure-ready capabilities.”
In March, Forester achieved its best sales month of all time with 21,045 vehicles sold, a 105 percent increase compared to March 2023. Crosstrek also continued to have a strong showing, achieving its best March ever with 14,527 vehicle sales. Outback sales followed closely behind, with 13,501 vehicles sold.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Car buyers preparing for warmer days and outdoor adventures have been enthusiastic about our wide range of vehicles, including Wilderness models which highlight additional capabilities alongside the safety standards Subaru vehicles are known for. Forester, which comes available in Wilderness trim, achieved its best sales month of all time, a testament to its continued popularity in a competitive segment.”
#4
Kia
https://www.kiamedia.com/us/en/media...ompany-history
KIA AMERICA DELIVERS 2nd-HIGHEST 1ST QUARTER SALES IN COMPANY HISTORY
04/02/24 ID: 22004Kia sold more SUVs in March 2024 than any other month in company history
- Three Kia models - Forte, Sportage, Telluride - each sold over 10,000 units in March
- First quarter EV sales up 88% compared to the previous year
- Sorento SUV sales increase 28% year-over-year in March as refreshed 2024 model launches
Three models - Forte, Sportage, Telluride - drove the overall sales, each delivering more than 10,000 units in March. In addition, the new Sorento recently launched and sales grew 28% in March compared to the previous year. Three models including Sportage (+17%), Carnival (+15%), and Forte (+13%) recorded their highest March sales performances ever.
“Our growth in SUVs and early impact of the all-new, all-electric three-row EV9 helped deliver Kia’s second-best first quarter sales result,” said Eric Watson, vice president, sales operations, Kia America. “With the recent global debut of the all-new K4 compact sedan at the New York International Auto Show and the refreshed Carnival and K5 models slated to arrive in dealer showrooms in the coming months, Kia will undoubtedly continue to capture the attention of the industry, media and consumers.”
In addition to the monthly sales performance, Kia America announced several initiatives, including:
- Kia’s all electric three-row SUV - EV9 achieved a notable dual victory at the 2024 World Car Awards. Revealed during a live announcement at the World Car Awards ceremony at the New York International Auto Show, the EV9 secured esteemed titles for both World Car of the Year and World Electric Vehicle.
- The global debut of the upcoming K4 compact sedan at the 2024 New York International Auto Show. As Kia’s fourth-generation compact sedan, the K4 is a powerhouse of standard, segment-above technology, delivering Advanced Driver Assistance Systems (ADAS)[1], refinement, and class-leading rear head room and leg room[2]. An available turbocharged engine amps up the fun-to-drive quotient and standard multi-link rear suspension on the GT-Line (2.0 and 1.6 turbo) offers a responsive driving experience.
- U.S. News & World Report named the Kia Telluride best 3-row midsize SUV in its “Best Cars for Families” award program for the fifth year in a row. Within each class, the award honors the cars, SUVs and minivans that offer the best combination of safety, reliability, space, convenience, and connectivity. The award methodology combines professional automotive reviews, safety and reliability ratings, seating and cargo volume and the availability of family-friendly features.
- 2024 Telluride also achieved the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK+ (TSP+) rating, while the 2024 Sportage earned the TOP SAFETY PICK (TSP) rating. According to the IIHS, the two SUVs were deemed as “offering the highest level of protection for both vehicle and occupants and vulnerable road users.”
- 2024 EV9 was also recognized as winner of the World’s Best Car for 2024 by the Women’s Worldwide Car of the Year (WWCOTY). The annual award is a result of in-depth evaluations by 75 women motoring journalists from 52 countries across five continents. Aspects such as safety, quality, price, design, ease of driving, benefits, and environmental footprint are considered when casting their votes. The Kia EV9 was named over a total of 63 contenders.
#5
Mazda
https://news.mazdausa.com/2024-04-02...-Sales-Results
Mazda Reports March Sales Results
- Share article:
CPO sales totaled 6,758 vehicles in March, an increase of 27 percent compared to March 2023.
View File Download File
Mazda Reports March Sales Results
- Best-ever sales of CX-30 with 10,697 vehicles sold.
- Best-ever March sales of CX-50 with 4,654 vehicles sold.
- Best-ever March sales of CX-90 with 3,353 vehicles sold.
Mazda Motor de Mexico (MMdM) reported March sales of 7,234 vehicles, an increase of 2 percent compared to last year. Year-to-date sales totaled 20,195 vehicles sold; an increase of 5 percent compared to the same time last year.
About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.
Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.
#7
Cnn
https://www.cnn.com/2024/04/02/busin...les/index.html
Tesla sales plunge far more than expected
By Chris Isidore, CNN
3 minute read
Updated 10:52 AM EDT, Tue April 2, 2024
A Tesla Model X in its store in Shanghai. CFOTO/Future Publishing/Getty Images New York CNN — Tesla posted its 1st annual drop in sales since the 1st year of the pandemic, as increased electric vehicle competition from Chinese and Western automakers ate into demand.
CEO Elon Musk’s electric car company reported it built 433,000 vehicles but delivered only 387,000. That’s down from the 484,507 cars it delivered in the final 3 months of 2023, and it’s also down from the 422,875 vehicle sales in the 1st quarter of last year.
Tesla has responded to increased competition by cutting prices. Although Tesla is more profitable than traditional automakers, the price cuts have been squeezing the profit margins that helped boost the stock. Investors’ expectations that the company would grow sales in the future had also been supporting Tesla’s lofty stock price, which made it the world’s most valuable automaker.
Shares of Tesla fell 5% Monday and have lost more than a 3rd of their value this year.
Tesla attributed the decline in volumes partially to the production ramp-up of the updated version of Model 3 at its Fremont factory and to factory shutdowns resulting from ships from China to Europe being diverted away from the Red Sea due to attacks there. It also cited a week long closure of its German factory due to an arson attack.
But the increased competition in the EV space is a big factor in the decline in demand. In the 4th quarter, Tesla lost the title of the world’s best-selling maker of EVs to Chinese automaker BYD. And it is facing new competition from legacy automakers, most of which are introducing new EV models as they move forward with plans to shift from traditional internal combustion engine vehicles to electrics.
Analysts had been expecting sales of as many as 440,000 to as few as 414,000 vehicles, said Dan Ives, analyst with Wedbush Securities, who has been bullish on Tesla shares. While he said he remains bullish long-term, he called the quarter “a train wreck into a brick wall quarter.”
Ives said the biggest problem is likely Tesla’s sales in China, which he estimates fell 3% compared to a year earlier. He described Chinese demand as “very soft coming out of the gates for 2024.”
“While we were anticipating a bad first quarter, this was an unmitigated disaster that is hard to explain away,” he said in a note to clients. “We view this as a seminal moment in the Tesla story for Musk to either turn this around and reverse the black eye 1st quarter performance. Otherwise, some darker days could clearly be ahead that could disrupt the long-term Tesla narrative.”
While overall demand for EVs still is growing rapidly - US EV sales rose 40% last year and topped 1 million vehicles for the 1st time - the pace of growth has been less than some forecasts. That has prompted some traditional automakers, such as General Motors and Ford, to pull back on their EV production plans.
This is a developing story. It will be updated.
Trending Topics
#9
Toyota
https://pressroom.toyota.com/toyota-motor-north-america-reports-march-first-quarter-2024-u-s-sales/
For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division’s best-ever first quarter.
“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” said Jack Hollis, executive vice president, sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.”
March and First Quarter 2024 Highlights (volume basis unless otherwise noted)
TMNA:
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
Toyota Motor North America Reports March, First Quarter 2024 U.S. Sales
April 02, 2024- First quarter sales of electrified vehicles surges 74 percent on a volume basis; represents 36.6 percent of total sales volume
- 27 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division’s best-ever first quarter.
“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” said Jack Hollis, executive vice president, sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.”
March and First Quarter 2024 Highlights (volume basis unless otherwise noted)
TMNA:
- March sales of electrified vehicles were 78,157, surging 60.9 percent, representing 36.4 percent of total sales volume
- First quarter sales of electrified vehicles were 206,850, surging 74.1 percent, representing 36.6 percent of total sales volume
- Cars up 36.2 percent in March and up 31.2 percent in the first quarter
- Trucks including SUVs up 16.1 percent in March and up 16.0 percent in the first quarter
- 27 electrified Toyota and Lexus vehicle options available at dealerships
- March sales were 184,123, up 22.7 percent
- First quarter sales were 486,627, up 21.3 percent
- March electrified vehicle sales were 66,492, up 57.0 percent
- First quarter electrified vehicle sales were 177,778, up 76.4 percent
- Cars up 40.8 percent in March and up 35.5 percent in the first quarter
- SUVs up 30.9 percent in March and up 31.9 percent in the first quarter
- Trucks up 15.3 percent in March and up 15.2 percent in the first quarter
- Prius, Prius Prime, Camry HEV, Crown and RAV4 HEV all posted strong triple-digit gains in the first quarter
- All-electric bZ4X sales were up 13.1 percent in March and up 11.7 percent in the first quarter
- Total RAV4 sales were up 45.1 percent in March and up 47.4 percent in the first quarter
- 4Runner sales were up 70.4 percent in March and up 60.2 percent in the first quarter
- Sienna sales were up 53.2 percent in the first quarter
- Tundra sales were up 41.3 percent in March and up 31.0 percent in the first quarter
- Best-ever March sales:
- GR 86
- bZ4X
- GR Corolla
- Crown
- RAV4 PRIME
- All-time best-ever month:
- Corolla HEV
- Corolla Cross HEV
- Crown
- RAV4 HEV
- Sequoia
- Tundra HEV
- Best-ever first quarter:
- bZ4X
- GR Corolla
- Corolla HEV
- Corolla Cross
- Crown
- RAV4 HEV
- RAV4 PRIME
- Sequoia
- Tundra HEV
- March sales were 30,771, up 16.7 percent
- Record first quarter sales of 78,471, up 15.0 percent
- March electrified vehicle sales were 11,665, up 87.5 percent
- First quarter electrified vehicle sales were 29,072, up 61.1 percent
- Cars up 4.5 percent in March
- Trucks up 20.6 percent in March and up 20.0 percent in the first quarter
- ES HEV, NX HEV, NX PHEV, RX HEV and LS HEV all posted strong double-digit gains in the first quarter
- All-electric RZ sales were up 363.8 percent in March and up 766.5 percent in the first quarter
- LS sales were up 5.6 percent in March and up 18.6 percent in the first quarter
- LC sales were up 21.6 percent in March and up 13.9 percent in the first quarter
- Total NX sales were up 15.9 percent in March and up 10.0 percent in the first quarter
- Strong sales of the all-new TX; 9,956 sold in the first quarter
- Best-ever March sales:
- Total NX
- NX HEV
- NX PHEV
- RX HEV
- RZ
- Best-ever first quarter:
- Total vehicles
- Total LUVs
- Total NX
- NX HEV
- NX PHEV
- RX HEV
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
Download Files
Click here to Download
#10
Ford
https://media.ford.com/content/fordm...dustry--u.html
hands-free highway driving.
Across gas and hybrid vehicles, an increasing preference for hybrid trucks and SUVs helped deliver Ford the best-ever quarterly hybrid sales record. Ford Maverick was America’s No. 1 selling hybrid truck in Q1, continuing to bring new customers to the Ford brand. Maverick Hybrid sales were up 77 percent over a year ago on sales of 19,660.
Overall hybrid sales in Q1 were up 42 percent on sales of 38,421 vehicles. Hybrid growth is expected to continue as more versions of the new F-150 hybrid ship to dealers. Total Ford hybrid Q1 vehicle sales were the company’s best-ever in its more than two decades of offering customers hybrids.
“With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024,” said Andrew Frick, president, Ford Blue. “And that’s before customers experience services like Pickup & Delivery and Mobile Service – now totaling 250,000 U.S. experiences a month – and technologies like BlueCruise.”
The growth in hybrids helped Ford begin the year as America’s best-selling truck manufacturer, including pickups and vans. Maverick, with record Q1 sales, remains the No. 1 selling midsize pickup in America, outselling Toyota’s Tacoma. Nearly 60 percent of Maverick buyers are new to the Ford brand.
With Ford’s first sales of the new F-150 in March, F-Series begins the year as America’s best-selling truck with 152,943 sales. Super Duty sales in Q1 were up 23 percent from a year ago. Total Maverick sales for Q1 totaled 39,061 – up 82 percent over last year.
Ford brand SUVs posted an all-time best quarter with total sales of 216,997 – up 15 percent over last year. Ford SUVs were led by Explorer with 58,465 sales, making Explorer America’s best-selling three-row SUV. Escape sales were up 73 percent on sales of 36,595 SUVs. Bronco Sport had a solid gain of 6 percent on sales of 31,565 and Expedition sales gained 11 percent.
And at Lincoln, sales accelerated 31 percent to 24,894. The all-new Lincoln Nautilus began Q1 with total sales of 9,231 SUVs – up 68 percent over a year ago. This represents a new quarterly sales record since the nameplate went on sale in 2018. Sales of Lincoln’s Corsair increased 56 percent and Aviator was up 19 percent.
Strong Start for Ford Electric Vehicle Sales
Across Ford electric vehicles, sales started the year strong, up 86 percent.
Ford sold 20,223 EVs in Q1, making Ford America’s second best-selling EV brand behind Tesla for the quarter. Mustang Mach-E posted strong Q1 sales of 9,589 SUVs – up 77 percent over a year ago.
America’s best-selling electric truck, the F-150 Lightning, had sales of 7,743 trucks, up 80 percent.
The Ford E-Transit was America’s best-selling electric van on sales of 2,891 – up 148 percent over Q1 last year. It was the best-ever sales quarter for E-Transit since it went on sale in 2022.
Ford Pro Commercial Sales Success
On its 10-year anniversary in the U.S., Transit van sales totaled 39,890 – up 25 percent, making this a record start to the year for America’s No. 1 selling van.
Ford’s commercial vans have been a source of strength for 45 straight years and are continuing into this year with sales of 55,295 vans, up 19 percent in Q1.
###
New Ranger Hits Dealer Lots
March marked the start of sales of the all-new 2024 Ford Ranger. First deliveries were recorded mid-way through March. Ford is poised for more growth with the new Explorer, Lincoln Aviator and Expedition coming.
Strong EV Sales Growth
Ford Mustang Mach-E sales totaled 9,589 – up 77 percent over a year ago. Mustang Mach-E begins the year as America’s second best-selling EV SUV behind Tesla’s Model Y.
Commercial Vehicle Leadership
Ford Pro EV adoption continues to rise with more than 40 percent of commercial customers with 2024 F-150 Lightning orders being repeat Lightning customers. E-Transit adoption rates are growing faster among government customers and small businesses.
Ford Hybrids, EVs, Transit Set Records; Q1 Sales Top Industry, Up 7%
Apr 3, 2024 | Dearborn- Ford is America’s No. 1 truck seller, backed by record quarter for Maverick and Maverick Hybrid; Overall hybrid vehicle sales up 42 percent for the best quarter ever
- Ford is America’s No. 2 electric vehicle brand; strong EV sales up 86 percent
- Ford Transit – America's best-selling van – is off to a record start
- Company poised for growth this year: F-150, Ranger and Lincoln Nautilus on sale now; Explorer, Expedition, Mustang Mach-E Rally, and Lincoln Aviator, Navigator coming later this year
Across gas and hybrid vehicles, an increasing preference for hybrid trucks and SUVs helped deliver Ford the best-ever quarterly hybrid sales record. Ford Maverick was America’s No. 1 selling hybrid truck in Q1, continuing to bring new customers to the Ford brand. Maverick Hybrid sales were up 77 percent over a year ago on sales of 19,660.
Overall hybrid sales in Q1 were up 42 percent on sales of 38,421 vehicles. Hybrid growth is expected to continue as more versions of the new F-150 hybrid ship to dealers. Total Ford hybrid Q1 vehicle sales were the company’s best-ever in its more than two decades of offering customers hybrids.
“With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024,” said Andrew Frick, president, Ford Blue. “And that’s before customers experience services like Pickup & Delivery and Mobile Service – now totaling 250,000 U.S. experiences a month – and technologies like BlueCruise.”
The growth in hybrids helped Ford begin the year as America’s best-selling truck manufacturer, including pickups and vans. Maverick, with record Q1 sales, remains the No. 1 selling midsize pickup in America, outselling Toyota’s Tacoma. Nearly 60 percent of Maverick buyers are new to the Ford brand.
With Ford’s first sales of the new F-150 in March, F-Series begins the year as America’s best-selling truck with 152,943 sales. Super Duty sales in Q1 were up 23 percent from a year ago. Total Maverick sales for Q1 totaled 39,061 – up 82 percent over last year.
Ford brand SUVs posted an all-time best quarter with total sales of 216,997 – up 15 percent over last year. Ford SUVs were led by Explorer with 58,465 sales, making Explorer America’s best-selling three-row SUV. Escape sales were up 73 percent on sales of 36,595 SUVs. Bronco Sport had a solid gain of 6 percent on sales of 31,565 and Expedition sales gained 11 percent.
And at Lincoln, sales accelerated 31 percent to 24,894. The all-new Lincoln Nautilus began Q1 with total sales of 9,231 SUVs – up 68 percent over a year ago. This represents a new quarterly sales record since the nameplate went on sale in 2018. Sales of Lincoln’s Corsair increased 56 percent and Aviator was up 19 percent.
Strong Start for Ford Electric Vehicle Sales
Across Ford electric vehicles, sales started the year strong, up 86 percent.
Ford sold 20,223 EVs in Q1, making Ford America’s second best-selling EV brand behind Tesla for the quarter. Mustang Mach-E posted strong Q1 sales of 9,589 SUVs – up 77 percent over a year ago.
America’s best-selling electric truck, the F-150 Lightning, had sales of 7,743 trucks, up 80 percent.
The Ford E-Transit was America’s best-selling electric van on sales of 2,891 – up 148 percent over Q1 last year. It was the best-ever sales quarter for E-Transit since it went on sale in 2022.
Ford Pro Commercial Sales Success
On its 10-year anniversary in the U.S., Transit van sales totaled 39,890 – up 25 percent, making this a record start to the year for America’s No. 1 selling van.
Ford’s commercial vans have been a source of strength for 45 straight years and are continuing into this year with sales of 55,295 vans, up 19 percent in Q1.
###
New Ranger Hits Dealer Lots
March marked the start of sales of the all-new 2024 Ford Ranger. First deliveries were recorded mid-way through March. Ford is poised for more growth with the new Explorer, Lincoln Aviator and Expedition coming.
Strong EV Sales Growth
Ford Mustang Mach-E sales totaled 9,589 – up 77 percent over a year ago. Mustang Mach-E begins the year as America’s second best-selling EV SUV behind Tesla’s Model Y.
Commercial Vehicle Leadership
Ford Pro EV adoption continues to rise with more than 40 percent of commercial customers with 2024 F-150 Lightning orders being repeat Lightning customers. E-Transit adoption rates are growing faster among government customers and small businesses.
#11
Nissan
https://usa.nissannews.com/en-US/releases/nissan-group-reports-2024-first-quarter-us-sales
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. 1st quarter 2024 had 77 selling days and 1st quarter 2023 had 75 selling days.
Nissan Group reports 2024 1st quarter U.S. Sales
NASHVILLE, Tenn. – Nissan Group announced total U.S. 1st quarter (January through March) sales for 2024 of 252,735 units, an increase of 7.2% versus the prior year.Nissan Division 1st quarter 2024 highlights:
- Sales of the Sentra sedan were up 78% year-over-year for the quarter.
- Sales of the Ariya electric crossover were up 44.8% year-over-year for the quarter.
- Sales of the Z sports car were up 44% year-over-year for the quarter.
- Sales of the Rogue crossover were up 18.7% year-over-year for the quarter.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. 1st quarter 2024 had 77 selling days and 1st quarter 2023 had 75 selling days.
#12
Bmw
https://www.bmwusanews.com/newsrelease.do?id=4325&mid=
BMW Brand.
In the first quarter of 2024, BMW brand sales in the U.S. totaled 84,475 vehicles, a 2.4% increase from the 82,466 vehicles sold in the first quarter of 2023.
“We’re off to a good start in 2024 and confident that the quality of our vehicles and diversity of our product lineup will continue to drive our success,” said Sebastian Mackensen, President and CEO, BMW of North America. “Not only do we offer BMW customers the ability to choose the vehicle and drivetrain that best suits their needs, but through our nationwide dealer network, we also ensure a premium customer experience.”
BMW Electric Vehicle Sales.
With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. – the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. In the first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales.
The BMW electrified lineup also includes four plug-in hybrid electric models: the BMW X5 xDrive50e, BMW 330e, BMW 750e and BMW XM. The plug-in hybrid electric BMW 550e will begin arriving in showrooms towards the end of this year.
MINI Brand.
MINI sales in the U.S. totaled 6,369 vehicles in the first quarter of 2024, a decrease of 12.6% vs the 7,284 vehicles sold in the first quarter of 2023. The change in sales volume for the brand this quarter is attributed directly to a planned model changeover as MINI readies for the launch of an entirely new product portfolio later this year.
BMW of North America Reports Q1 2024 U.S. Sales Results.
- Phil Diianni
- Mariella Kapsaskis
- BMW Sales Increase 2.4% vs Q1 2023.
- Battery Electric Vehicle Sales Increase 62.6% vs Q1 2023, Account for 12.7% of Q1 Volume.
BMW Brand.
In the first quarter of 2024, BMW brand sales in the U.S. totaled 84,475 vehicles, a 2.4% increase from the 82,466 vehicles sold in the first quarter of 2023.
“We’re off to a good start in 2024 and confident that the quality of our vehicles and diversity of our product lineup will continue to drive our success,” said Sebastian Mackensen, President and CEO, BMW of North America. “Not only do we offer BMW customers the ability to choose the vehicle and drivetrain that best suits their needs, but through our nationwide dealer network, we also ensure a premium customer experience.”
BMW Electric Vehicle Sales.
With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. – the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. In the first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales.
The BMW electrified lineup also includes four plug-in hybrid electric models: the BMW X5 xDrive50e, BMW 330e, BMW 750e and BMW XM. The plug-in hybrid electric BMW 550e will begin arriving in showrooms towards the end of this year.
MINI Brand.
MINI sales in the U.S. totaled 6,369 vehicles in the first quarter of 2024, a decrease of 12.6% vs the 7,284 vehicles sold in the first quarter of 2023. The change in sales volume for the brand this quarter is attributed directly to a planned model changeover as MINI readies for the launch of an entirely new product portfolio later this year.
#13
Vw
https://media.vw.com/en-us/releases/1793
Volkswagen of America Reports Q1 2024 Sales
Apr 2, 2024
- Volkswagen sales increased 21% YoY compared to Q1 2023
- Jetta sales underpinned strong YoY growth by increasing 185% YoY
- Atlas sales grew by 43% YoY and Atlas Cross Sport by 31% YoY
- GTI and Golf also contributed to growth with 156% YoY and 125% YoY respectively
#14
https://pressroom.toyota.com/toyota-motor-north-america-reports-march-first-quarter-2024-u-s-sales/
For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division’s best-ever first quarter.
“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” said Jack Hollis, executive vice president, sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.”
March and First Quarter 2024 Highlights (volume basis unless otherwise noted)
TMNA:
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
Toyota Motor North America Reports March, First Quarter 2024 U.S. Sales
April 02, 2024- First quarter sales of electrified vehicles surges 74 percent on a volume basis; represents 36.6 percent of total sales volume
- 27 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division’s best-ever first quarter.
“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” said Jack Hollis, executive vice president, sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.”
March and First Quarter 2024 Highlights (volume basis unless otherwise noted)
TMNA:
- March sales of electrified vehicles were 78,157, surging 60.9 percent, representing 36.4 percent of total sales volume
- First quarter sales of electrified vehicles were 206,850, surging 74.1 percent, representing 36.6 percent of total sales volume
- Cars up 36.2 percent in March and up 31.2 percent in the first quarter
- Trucks including SUVs up 16.1 percent in March and up 16.0 percent in the first quarter
- 27 electrified Toyota and Lexus vehicle options available at dealerships
- March sales were 184,123, up 22.7 percent
- First quarter sales were 486,627, up 21.3 percent
- March electrified vehicle sales were 66,492, up 57.0 percent
- First quarter electrified vehicle sales were 177,778, up 76.4 percent
- Cars up 40.8 percent in March and up 35.5 percent in the first quarter
- SUVs up 30.9 percent in March and up 31.9 percent in the first quarter
- Trucks up 15.3 percent in March and up 15.2 percent in the first quarter
- Prius, Prius Prime, Camry HEV, Crown and RAV4 HEV all posted strong triple-digit gains in the first quarter
- All-electric bZ4X sales were up 13.1 percent in March and up 11.7 percent in the first quarter
- Total RAV4 sales were up 45.1 percent in March and up 47.4 percent in the first quarter
- 4Runner sales were up 70.4 percent in March and up 60.2 percent in the first quarter
- Sienna sales were up 53.2 percent in the first quarter
- Tundra sales were up 41.3 percent in March and up 31.0 percent in the first quarter
- Best-ever March sales:
- GR 86
- bZ4X
- GR Corolla
- Crown
- RAV4 PRIME
- All-time best-ever month:
- Corolla HEV
- Corolla Cross HEV
- Crown
- RAV4 HEV
- Sequoia
- Tundra HEV
- Best-ever first quarter:
- bZ4X
- GR Corolla
- Corolla HEV
- Corolla Cross
- Crown
- RAV4 HEV
- RAV4 PRIME
- Sequoia
- Tundra HEV
- March sales were 30,771, up 16.7 percent
- Record first quarter sales of 78,471, up 15.0 percent
- March electrified vehicle sales were 11,665, up 87.5 percent
- First quarter electrified vehicle sales were 29,072, up 61.1 percent
- Cars up 4.5 percent in March
- Trucks up 20.6 percent in March and up 20.0 percent in the first quarter
- ES HEV, NX HEV, NX PHEV, RX HEV and LS HEV all posted strong double-digit gains in the first quarter
- All-electric RZ sales were up 363.8 percent in March and up 766.5 percent in the first quarter
- LS sales were up 5.6 percent in March and up 18.6 percent in the first quarter
- LC sales were up 21.6 percent in March and up 13.9 percent in the first quarter
- Total NX sales were up 15.9 percent in March and up 10.0 percent in the first quarter
- Strong sales of the all-new TX; 9,956 sold in the first quarter
- Best-ever March sales:
- Total NX
- NX HEV
- NX PHEV
- RX HEV
- RZ
- Best-ever first quarter:
- Total vehicles
- Total LUVs
- Total NX
- NX HEV
- NX PHEV
- RX HEV
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle