What do you think about Toyota's strategy to move models to hybrid only?
#31
Lexus Fanatic
iTrader: (20)
scary graphs aside, lol, so if in 2023, 70% of 15.8% sales were BEVs that's 11%. so ice/hev were 'only' 89% of sales.
the EV market needs a battery, cost, or charging/availability breakthrough to go from 'early adopter' phase to 'mainstream'. when camry/rav4/f150 buyers decide to buy ev's instead, it's happened.
keep doing that confirmation bias 'research' with bogus 'studies'.
the EV market needs a battery, cost, or charging/availability breakthrough to go from 'early adopter' phase to 'mainstream'. when camry/rav4/f150 buyers decide to buy ev's instead, it's happened.
Interestingly enough, it also seems to be cleaner to produce gas than Li ion batteries, at least using today's technology. This one I did not know before doing research.
Saying that, electrified vehicles still beat pure ICE cars over the full life cycle of the car when it comes to total pollution.
Saying that, electrified vehicles still beat pure ICE cars over the full life cycle of the car when it comes to total pollution.
#32
Pole Position
The popularity of hybrids and electrics is directly tied to gas pump prices. Everytime gas prices spike, hybrid and EV sales spike. Everytime gas prices drop, hybrid and EV sales slumber. This has been the case for years, but the media has never caught onto the connection. Instead, the headline, "no one is buying EV's" sells much better and our feeble society gobbles up the hype news.
So the point here is there will be ups and downs for gas/hybrid/EV car sales based on gas prices. No one particular answer or trend to what type of cars should be built for the future.
So the point here is there will be ups and downs for gas/hybrid/EV car sales based on gas prices. No one particular answer or trend to what type of cars should be built for the future.
#33
Advanced
Thread Starter
Pretty much all studies show that mining and production of Lithium ion batteries produce more pollutants.
https://elements.visualcapitalist.co...gine-vehicles/
https://climate360news.lmu.edu/lithi...as-we-thought/
That is, I'm not talking about considering the entire lifecycle, where electrified vehicles win over pure ICE over the long lifecycle, just the initial production of the vehicles.
https://elements.visualcapitalist.co...gine-vehicles/
https://climate360news.lmu.edu/lithi...as-we-thought/
That is, I'm not talking about considering the entire lifecycle, where electrified vehicles win over pure ICE over the long lifecycle, just the initial production of the vehicles.
#34
Pole Position
What this horrible strategy is actually doing is cementing Toyota into a technology that is going to be replaced by true zero emissions vehicles. Toyota is doing the opposite of what they did with hybrids 25 years ago, think long term. This is a short term play that will have disastrous consequences.
For me personally this ensures I will never buy a Toyota again.
For me personally this ensures I will never buy a Toyota again.
#35
Pole Position
I think it’s just luck. They didn’t have a better crystal ball. It could have went the other way but they double down and is winning. Their share prices is trending the opposite of Tesla. Hence many commentators have said Toyotas have an anti Tesla strategy.
I have said many years ago here that Toyota should just focus on hybrids and let others invest, market and develop EVs. That is the most profitable strategy. So from a consumer perspective it’s simple - goto TMC for hybrids and elsewhere for EV. Simplicity works wonders.
Toyota has become a very risk adverse company. They will not invest in EV in any significant way unless there is a clear ROI. Hybrids are too profitable as the R&D is done.
I have said many years ago here that Toyota should just focus on hybrids and let others invest, market and develop EVs. That is the most profitable strategy. So from a consumer perspective it’s simple - goto TMC for hybrids and elsewhere for EV. Simplicity works wonders.
Toyota has become a very risk adverse company. They will not invest in EV in any significant way unless there is a clear ROI. Hybrids are too profitable as the R&D is done.
#38
Advanced
Thread Starter
https://fortune.com/2024/01/08/us-ev...-will-johnson/
Such slow growth will not be good, given that total EVs in the USA are only less than 1% of all cars on the road.
The other problem for the automakers was the rise of Chinese EV automakers, who are now very good at making EV for low cost and thus controlling the largest auto market in the world, screwing not only Toyota but most other automakers, especially Tesla I would think.
#39
Pole Position
Why not? If the demand is there and the products are there, doubling of worldwide demand is child's play. Also, if the demand is truly there, there's no reason for the price cuts, especially here in the US. Yes China is trying to dump EVs and dominate the market with government subsidies, but if there's real demand, people would buy it at real prices.
#40
Super Moderator
So you think it's totally logical to expect that, on a global sales volume of say, 75 million vehicles of all types in 2025, that 100 million of those will be EVs? You took different math courses than I did.
#41
Pole Position
It's not about math. Its about trends. If EVs are expected to overtake ICE in the next 4 to 5 yrs, it has to grow at 50% or possibly yoy. It cant taper down to 25% growth and thats with price cuts and subsidies. You've captured the 10% of the market is are first movers and tech curious. The other 90% is going the sensible route with hybrids. Hyrbids are growing at the expense of EVs right now.
#42
Advanced
Thread Starter
It's not about math. Its about trends. If EVs are expected to overtake ICE in the next 4 to 5 yrs, it has to grow at 50% or possibly yoy. It cant taper down to 25% growth and thats with price cuts and subsidies. You've captured the 10% of the market is are first movers and tech curious. The other 90% is going the sensible route with hybrids. Hyrbids are growing at the expense of EVs right now.
#43
Pole Position
BEVs are at 7% of new sales in the USA last I read. You won't take over anything at that rate anytime soon when 93% of new sales is hybrids and pure ICE, and you only make up less than 1% of the total cars on the road (and that includes PHEVs). Not unless there are large government mandates that last a couple or more decades.
https://finance.yahoo.com/news/tesla...134038780.html
#44
Interestingly enough, it also seems to be cleaner to produce gas than Li ion batteries, at least using today's technology. This one I did not know before doing research.
Saying that, electrified vehicles still beat pure ICE cars over the full life cycle of the car when it comes to total pollution.
Saying that, electrified vehicles still beat pure ICE cars over the full life cycle of the car when it comes to total pollution.
There is a lot more to motor vehicles than just 0-60, smoothness and quietness.
Battery chemistries must be:
1) Naturally abundant.
2) Not monopolised by "warmongering" nations [which cannot be discussed further].
3) Minimal mining and environmental impact.
4) Rapid charging.
5) High energy density for compactness, lightweight and long range.
6) Robust underpans - can't just scrape the underpan and be in for $40,000 because not covered under warranty.
7) Safety with minimal volatility and explosiveness.
8) Long term longevity and durability.
9) Environmental recyclability.
The good news for Toyota Motor Corp and the whole world is that superior battery chemistries are on the horizon...
#45
Lexus Fanatic
Very rarely does technology take an instant leap instead things iterate. Which is exactly what we're seeing with battery tech and EV's since the Model S was released batteries now have higher density, way cheaper and charge faster. This curve will continue for at least another 10 years.