https://www.carscoops.com/2024/05/bm...unset-in-2026/

Toyota GR Supra And BMW Z4 To Ride Off Into The Sunset In 2026

While Toyota wouldn't confirm the news, an official said they're evaluating what's next

• The BMW Z4 and Toyota Supra will reportedly go out of production in 2026.
• Toyota wouldn’t confirm the news, but an official said they’re “evaluating what’s next.”
• Sales figures for both the Z4 and Supra have been on a downward trend, impacting the decision to continue production.

Earlier this year, reports suggested BMW was planning to kill the Z4 when the current model reaches the end of its life. It appears the car now has a date with destiny as Automobilwoche is reporting the Z4 and Toyota Supra will go out of production in 2026.

The news originally slipped under the radar as the report was focused on issues facing Magna Steyr, which builds both sports cars in Austria. It noted the company was laying off 500 employees at their Graz facility as production of several models – including the BMW 5-Series, Jaguar E-Pace and I-Pace, and Fisker Ocean – have already or will soon come to an end.

Auto News asked Toyota about the future of the Supra, but was told there was “nothing to announce at this time.” However, when pushed for more information, Toyota Motor North America Group Vice President Dave Christ said, “We partnered with BMW and it’s been successful.” He went on to say “we’re evaluating what’s next.”

While that’s open-ended, Christ said “I think if we want to build something, we’ll figure out how to build it.” This suggests Toyota could potentially go it alone on a future Supra, although that would likely be hard to justify.
Supra sales in the United States have been modest at best as 6,830 units were sold in 2021. That number dropped to 4,952 units in 2022 and a dreadful 2,652 units last year.

First quarter sales suggest we can expect another drop this year as only 484 units were sold through March. If that trend holds, the company could end the year with less than 2,000 sales. For comparison, Toyota sold 2,041 GR86s in the first quarter with an impressive 1,364 units coming in March alone.

 

I'm trying to make sense of whether the chicken or egg came first here. Are sales low because Toyota deliberately limited production to make it a collector item, or has Toyota limited production based on what they believe the market will sustain?

Same thing seems to have happened with the new Z. Nissan isn't making hardly any of them. I don't think I've seen one in person yet. Is this just where we are now with sports cars? Is Ford the outlier in making as many Mustangs as they can sell?

 

Nowadays, just utility high riders with wagen tailgates.
Sedans barely sell, let alone coupes.

 

I would laugh so hard if Toyota tries to DIY the supra and ends up making a worse car than a MK5

 

I don't think they restricted production, and certainly wouldn't have limited it MORE in 2023 to see sales fall nearly in half vs. the year prior.

 

The dealers killed any excitement for Supra.
I still remember that I couldn’t even sit in one when they came out forget test driving one!

Both of these are very niche cars with limited useability.
Folks no longer have the excess income to buy these sports cars.

The very high end - 911s, Ferrari, Lambo are doing great but the cars geared for middle class are suffering. Even new Mustang and new Nissan Z are not doing well.

Most automakers no longer offer coupes or convertibles.

 

Car is now an orphan good luck finding any mechanic to work on it.

 

Just go to a guy who works on BMWs and you will be fine

 

Unlikely, they'll say go to Toyota. Toyota will say go to BMW.

 

My indy will 110% work on a Supra. It's just a Z4, and all his specialized BMW tools (INPA, ITSA, TIS, etc) work perfectly on it. I would expect that to be the case for any decent BMW mechanic.

 

I'd be very surprised to see any indy BMW mechanic turn away a Supra.

 

No they won't, it's a BMW wearing Toyota badges and panels. Nothing more. There are no Toyota systems in it, all software, tools, procedures, and methods are BMW/german not Toyota.

 

I think that sunsetting these two models is a smart to move for both Toyota and BMW.

 

All the more pressure and temptation to go pick one up...

 

Y'all have to admit, going to a BMW mechanic to fix a Toyota does sound a little odd. Lol

I can imagine a call to the parts counter at the dealer.
"I'm looking for a part for my Toyota Supra". Lol