The TRUE reason inexpensive vehicles are being dropped.
#16
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And they couldn't necessarily raise the price that much on these entry-level vehicles, because if they did, they would lose those customers not necessarily to other new vehicles, but to the used car market, where customers would get more vehicle (if older and not brand-new) for the same money.
the car business is the same as it's always been, dealers/manufacturers know how to make money and will always try to sell the most profitable ones if possible.
it's also why the electric car makers in particular, come out with the highest end models and even special editions or founder's editions or whatever, FIRST, because they know those who have 'got to have it' will pay it, even though there's VERY little value in the extra money paid. those buyers will get killed in depreciation, but they had their shining moment when they got it.
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tesla in fact had it both ways by saying they'd have a cheap ev then bringing out a most expensive model first, and then NEVER EVER releasing the promised cheap ones or at least at nowhere near the price promised. that's pure bait and switch, a tactic as old as the business, but no one's being forced to buy anything.
and geko has this exactly right... she talks about 20k cars over a decade including a recent period of rampant inflation and higher interest rates.
Originally Posted by geko29
The sales data is good, but the video has a massive problem with anchoring bias. She keeps talking about the "sub-$20k market" like that's a static thing. It is not by any stretch of the imagination--especially the last few years. Just from inflation alone, a car that was $20,000 five years ago should be expected to be $24,527 today. So maybe we should be talking about the "sub-$25k market" instead. And she brought up several examples of compelling vehicles in that price range that are selling very well. There's no chance that the Maverick or Corolla are being cancelled anytime soon. Which kind of undercuts her thesis.
#17
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This is Business 101. We've had these arguments over and over, manufacturers of EVERYTHING spend their manufacturing capacity making what makes them the most money. Thats a big "no duh".
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Only works that way if you have control of the business. For example, I own a headphone amp that I'm 99% sure only exists because the founder of the company wanted one for himself. I figure the thought process went something like "If I design and build one just for me, it will cost me $200k. But if I build 250 and sell most of them for $1800 each, I can cover the development and production costs and get mine for free."
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
#21
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It’s good to be the boss lol
#22
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Only works that way if you have control of the business. For example, I own a headphone amp that I'm 99% sure only exists because the founder of the company wanted one for himself. I figure the thought process went something like "If I design and build one just for me, it will cost me $200k. But if I build 250 and sell most of them for $1800 each, I can cover the development and production costs and get mine for free."
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
#23
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they may be able to make what you want, but maybe not at a price you will buy. ![Wink](https://www.clublexus.com/forums/images/smilies/wink.gif)
you really own a headphone amp that cost $1800? ![Yikes!](https://www.clublexus.com/forums/images/smilies/yikes.gif)
i'd love to have you do blind hearing tests to see if you could appreciate its value.![Big Grin](https://www.clublexus.com/forums/images/smilies/biggrin.gif)
has its own headaches though, but yeah.
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Only works that way if you have control of the business. For example, I own a headphone amp that I'm 99% sure only exists because the founder of the company wanted one for himself. I figure the thought process went something like "If I design and build one just for me, it will cost me $200k. But if I build 250 and sell most of them for $1800 each, I can cover the development and production costs and get mine for free."
![Yikes!](https://www.clublexus.com/forums/images/smilies/yikes.gif)
i'd love to have you do blind hearing tests to see if you could appreciate its value.
![Big Grin](https://www.clublexus.com/forums/images/smilies/biggrin.gif)
has its own headaches though, but yeah.
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#24
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Anyway, it was just intended as an example.
Last edited by geko29; 07-03-24 at 10:49 AM.
#25
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Only works that way if you have control of the business. For example, I own a headphone amp that I'm 99% sure only exists because the founder of the company wanted one for himself. I figure the thought process went something like "If I design and build one just for me, it will cost me $200k. But if I build 250 and sell most of them for $1800 each, I can cover the development and production costs and get mine for free."
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
Same deal in the automotive world, only the $200k is more like $800M, and so you obviously have to sell a LOT more units at a larger total margin per unit to cover your costs. But solve that little math problem, and you can have anything you want.
#26
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Oh that's nothing in the audio world, my dads reference system has a $12k preamp.....that's just one component.
#27
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I want it fast, good quality, and for a good price.
I want it all... Haha
#28
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#29
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Originally Posted by Margate330
That's not how business works.
They need to make what I WANT.
They need to make what I WANT.
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That's how GM, for example, went from being the country's premier (and perhaps the world's premier) automaker in the 1960s and 70s, within some 60% of the market share, to bankruptcy in 2008. They have recovered from that some, but still trail a number of other corporations today.
I want it fast, good quality, and for a good price.
I want it all... Haha
We all want things as well-built and cheap as possible, but every mass-produced vehicle, to some extent, is a compromise. If the company spends more on one aspect of the vehicle, it may have to economize on others.
Steve's new S580 is a good example. It is unrealistic (and probably impossible) to try to build a sedan like that for the price of a Camry.
Last edited by mmarshall; 07-03-24 at 03:14 PM.
#30
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So, what's your definition of "fast" and a "good price"?
We all want things as well-built and cheap as possible, but every mass-produced vehicle, to some extent, is a compromise. If the company spends more on one aspect of the vehicle, it may have to economize on others.
Steve's new S580 is a good example. It is unrealistic (and probably impossible) to try to build a sedan like that for the price of a Camry.
We all want things as well-built and cheap as possible, but every mass-produced vehicle, to some extent, is a compromise. If the company spends more on one aspect of the vehicle, it may have to economize on others.
Steve's new S580 is a good example. It is unrealistic (and probably impossible) to try to build a sedan like that for the price of a Camry.
We want it now, fast and cheap. Lol
On one hand I can see them tanking production of the lower cost vehicles but that just opens up opportunity for others to offer it up.
Yeah, maybe they can tell the cheaper car buyers to take a hike but if we ever end up in another recession, their premium models might not sell as well and then what do they have to sell? Lol