geko29

As Bit noted, the truck that is being discontinued is the Ram 1500 Classic, which the 4th gen (2009) Ram. Rather than being discontinued when it was replaced by the 5th gen in 2019, they renamed it the Classic and continued selling it alongside the new models for 5 years, mostly (but not exclusively) to fleets. GM has done something similar with the Silverado in the past, though not for nearly as long.

LH1

It's all hot air non sense. This guy isn't going to do anything.

mmarshall

Yes, thanks..........that's why I said earlier I couldn't vouch for the total accuracy of that story. Seems like You Tube is full of non-prophetical "prophets" LOL.

RNM GS3

This is very easy to solve if they had capable leadership.

Dodge - keep, bring back Hemi asap

Chrysler - get rid of

Ram - consolidate into Dodge

Alfa Romeo - keep as luxury brand to target BMW/MB. Needs complete revamp of lineup.

Maserati - get rid of cheap SUVs, make it more luxurious to take on Aston Martin and Bentley, needs a V8.

Fiat - remove from US market. Low volume and even lower profit margins.

So you go from 6 brands to 3 in US market saving huge $$$.

S2000toIS350

I continue to look forward to the day when no Cry Slur products litter the road.
Going back to my driving a Cry Slur lowers mental acuity story board, here is another tragic example of what can happen when driving a Cry Slur
https://gazette.com/news/wex/star-ho...5349d0a97.html

Margate330

I think they ruined their brand by making junk for decades.

tex2670

There's a whole other thread on the plant closing due to the discontinued 1500 Classic.

https://www.clublexus.com/forums/car...igan-plan.html

SW17LS

Personally I don't see much to save. The Pacifica as a product makes sense as a Chrysler, it would feel kind of out of place as a Dodge...but the question is does it cost them anything really to keep it a "Chrysler"? The dealers are all shared...its just a sign with the word "Chrysler"...

Ram and Jeep do very well. The lack of Hemi wont hurt Jeep (very few sold were Hemis), it may hurt Ram. We'll see.

RNM GS3

^
It makes no sense to have one model for a mainstream brand.
There are additional expenses for having signage, website, legal disclosures, etc to keep Chrysler name.

It would fit perfectly as Dodge Caravan.

Dodge will be losing Billions on the new Charger and who knows how much loss in sales revenue compared to previous gen. The new cars are priced 50% higher!

RNM GS3

Fiat sells well in Italy and some other countries so you can’t close it completely.

mmarshall

Yet, Dodge-brand minivans sold in huge numbers for decades, even with competition from the Sienna, Odyssey, Quest, and Ford/GM minivans ....or are you just referring to the idea that the Pacifica itself may be too upscale to be branded a Dodge?

joedaddy1

iTrader: (1)

my credit score is too high to care.
Let Stellanis/Chrysler or whatever die, so other companies can survive and use the extra income for R&D.

mmarshall

Chrysler, in fact, has actually "almost died" several times now. Only this time, Lee Iacocca is not around to give them the kind of smooth-talking charismatic leadership they had 40 years ago.....and we probably will not see another 2008-style (or 1979/80-style) government bailout.

That's why I think maybe it's a good idea (or ar least a credible) idea to let Walter Chrysler's great-grandson, who has a pride in the organization, have a go at it, per the OP. It's very unlikely that he would mess things up any worse than they are now.....and he will probably bring some much-needed improvements.

Motorola

This guy has no plans, no experience, no investment strategy, no funds, and not even a price offer yet you seriously think he's going to "improve" things?

LH1

He doesn't need any of that. He has pride in the organization!