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It makes no sense to have one model for a mainstream brand.
There are additional expenses for having signage, website, legal disclosures, etc to keep Chrysler name.
It would fit perfectly as Dodge Caravan.
Dodge will be losing Billions on the new Charger and who knows how much loss in sales revenue compared to previous gen. The new cars are priced 50% higher!
The Pacifica in the upper trims is a little too upscale to fit in right with the Dodge brand. Not saying that is worth them keeping the brand alive but I think that is true. Dodge gas a redneck-ey connotation that I could see Pacifica buyers having an issue with. Honestly I gotta say even for me the Dodge brand would be a turnoff, and I have bought 3 Pacificas...
Originally Posted by mmarshall
Yet, Dodge-brand minivans sold in huge numbers for decades, even with competition from the Sienna, Odyssey, Quest, and Ford/GM minivans ....or are you just referring to the idea that the Pacifica itself may be too upscale to be branded a Dodge?
Thats my thought process.
Originally Posted by joedaddy1
my credit score is too high to care.
Let Stellanis/Chrysler or whatever die, so other companies can survive and use the extra income for R&D.
FWIW Jeep products, Ram products and the Pacifica actually have pretty high average buyer incomes...
The Ram Tungsten that just came out is seriously incredible. The interior blows away anything I have seen from any brand (yes, including the luxury makes) in these past couple of years. Chrysler could have never dreamed of making an interior like this back under either Iacocca or Mercedes.
The Pacifica in the upper trims is a little too upscale to fit in right with the Dodge brand. Not saying that is worth them keeping the brand alive but I think that is true. Dodge gas a redneck-ey connotation that I could see Pacifica buyers having an issue with. Honestly I gotta say even for me the Dodge brand would be a turnoff, and I have bought 3 Pacificas...
Thats my thought process.
FWIW Jeep products, Ram products and the Pacifica actually have pretty high average buyer incomes...
No offense but I have never looked at a Chrysler and thought of it as a premium or even luxury vehicle. Just old looking and cheap, probably PT Cruiser effect.
The Dodge brand is more associated with Sportiness led by the Hemi push the past 20 years. It’s very popular with the young people and hip hop world now plus those street takeovers. Obviously not great for brand association.
I saw a clean white Challenger the other day and still great looking American car. Sad it’s no longer made.
No offense but I have never looked at a Chrysler and thought of it as a premium or even luxury vehicle. Just old looking and cheap, probably PT Cruiser effect.
The Dodge brand is more associated with Sportiness led by the Hemi push the past 20 years. It’s very popular with the young people and hip hop world now plus those street takeovers. Obviously not great for brand association.
I saw a clean white Challenger the other day and still great looking American car. Sad it’s no longer made.
Not offending me, its a minivan lol. I don't look at the Chrysler brand and think of it as upscale either, but Dodge does feel downbrand to me. For instance I have no interest in a Durango but I would buyt a 3 row Grand Cherokee.
Yes, thanks..........that's why I said earlier I couldn't vouch for the total accuracy of that story. Seems like You Tube is full of non-prophetical "prophets" LOL.
you said the ram was canceled, not the article or video.
Originally Posted by joedaddy1
my credit score is too high to care.
thanks for sharing, but what relevance does that have here?
Originally Posted by SW17LS
The Pacifica in the upper trims is a little too upscale to fit in right with the Dodge brand.
haha, yeah the dodge doesn't have corinthian leather.
Dodge [h]as a redneck-ey connotation that I could see Pacifica buyers having an issue with.
well having a brand with one model is also a turn off to a lot of people, wondering when the axe will fall!
also, dodge has the durango, which may be older than dirt, but it's still pretty nice inside with great space.
Thats my thought process.
you are very much not the typical pacifica (or car) buyer!
Originally Posted by RNM GS3
No offense but I have never looked at a Chrysler and thought of it as a premium or even luxury vehicle. Just old looking and cheap, probably PT Cruiser effect.
yeah, but having said that, part of my association of chrysler is the 300 and breaking bad's walter white finally getting the hot hemi version.
The Dodge brand is more associated with Sportiness led by the Hemi push the past 20 years. It’s very popular with the young people and hip hop world now plus those street takeovers. Obviously not great for brand association.
yup, i know young people with challengers in wild colors. also, just check out the website - confirms everything you say.
Originally Posted by SW17LS
I have no interest in a Durango but I would buyt a 3 row Grand Cherokee.
the durango is 30 years older design than the jgc.
however, it should appeal to you because it's based on an old mercedes platform when mb owned chrysler!
well having a brand with one model is also a turn off to a lot of people, wondering when the axe will fall!
Pacifica sales are doing very well...I have never heard anybody comment on the brand only having one model.
you are very much not the typical pacifica (or car) buyer!
I don't know that I agree with that. I think I fit the demographic pretty well. Early 40s, two kids, dog...
Theres a reason why Chrysler cancelled the Caravan and not the Pacifica, and why they had a Chrysler variant of their minivans to begin with...they could have very easily made the Pacifica a Dodge but they haven't, theres a reason...their market research shows them that would somehow impact their bottom line.
Pacifica sales are doing very well...I have never heard anybody comment on the brand only having one model.
Perhaps not specifically here at CL, but virtually every auto journalist I have heard recently has commented on it.
I think I fit the demographic pretty well. Early 40s, two kids, dog...
Soccer Dad? Seriously, that's probably more of a stereotype than a demographic.
Theres a reason why Chrysler cancelled the Caravan and not the Pacifica, and why they had a Chrysler variant of their minivans to begin with...they could have very easily made the Pacifica a Dodge but they haven't, theres a reason...their market research shows them that would somehow impact their bottom line.
Despite the Caravan's (and Grand Caravan) explosive sales for many years, I don't think Dodge management really wanted it on their plate anymore....it no longer fit their image. Dodge was trying to be the Stellantis sport-oriented "Excitement" division......just as Pontiac once was at GM before it got dropped.
Perhaps not specifically here at CL, but virtually every auto journalist I have heard recently has commented on it.
I mean people who actually buy the vehicle.
Soccer Dad? Seriously, that's probably more of a stereotype than a demographic.
My kids inherited my total lack of athletic ability lol
Despite the Caravan's (and Grand Caravan) explosive sales for many years, I don't think Dodge management really wanted it on their plate anymore....it no longer fit their image. Dodge was trying to be the Stellantis sport-oriented "Excitement" division......just as Pontiac once was at GM before it got dropped.
I think that’s part of it too.
Theyre on track to sell 140,000 Pacificas this year, so my guess is they don’t want to mess with success. Bear in mind that does not include the Voyager…which is fleet only now.
@S2000toIS350 , we get it. You don't like Chrysler. That's enough posts about the actions of individual owners. This thread is about the organization of the company itself.
09-03-24, 01:54 PM
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