How exactly is the M35/45 cheaper than the competiton? Comparison pricing included.
02-02-05, 11:34 AM
#62
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Nissan Spends Big to Market New M
1/30/05
Nissan Spends Big to Market New M
Automotive News
Infiniti Division plans to spend about $65 million on the marketing launch of its redesigned M-series luxury sedan.
That figure represents more than one-third of what the luxury division of Nissan North America Inc. spent on all U.S. advertising in 2003, the last full year for which data are available, according to Competitive Media Reporting.
The car is scheduled to go on sale in late February. It will have a base price of $40,510, including destination charges. Infiniti wants to sell 20,000 units annually of the redesigned sedan. U.S. Infiniti sales rose by 10.4 percent last year over 2003, to 130,986. But sales of the entry-level G35 sedan and of trucks accounted for the bulk of that increase. In 2004 Infiniti's M45 luxury sedan had sales of 2,090, and its Q45 luxury sedan had sales of 1,972 units. Both sell for more than $40,000. "Conquesting will be our major task," says Jan Thompson, Nissan's vice president of marketing. She says the target audience of the M series is men in their 40s with annual household incomes of $150,000 to $175,000. Infiniti will give consumers five versions of the M. It plans to stress the sedan's performance and advanced technology in its marketing.
1/30/05
Nissan Spends Big to Market New M
Automotive News
Infiniti Division plans to spend about $65 million on the marketing launch of its redesigned M-series luxury sedan.
That figure represents more than one-third of what the luxury division of Nissan North America Inc. spent on all U.S. advertising in 2003, the last full year for which data are available, according to Competitive Media Reporting.
The car is scheduled to go on sale in late February. It will have a base price of $40,510, including destination charges. Infiniti wants to sell 20,000 units annually of the redesigned sedan. U.S. Infiniti sales rose by 10.4 percent last year over 2003, to 130,986. But sales of the entry-level G35 sedan and of trucks accounted for the bulk of that increase. In 2004 Infiniti's M45 luxury sedan had sales of 2,090, and its Q45 luxury sedan had sales of 1,972 units. Both sell for more than $40,000. "Conquesting will be our major task," says Jan Thompson, Nissan's vice president of marketing. She says the target audience of the M series is men in their 40s with annual household incomes of $150,000 to $175,000. Infiniti will give consumers five versions of the M. It plans to stress the sedan's performance and advanced technology in its marketing.
02-02-05, 11:54 AM
#63
Speaks French in Russian
I understand why BMW did that. It completes the look. It has a crease from lower bumper to the hood, along the lower portion of the window(chrome part) to the trunk. Its one long line all the way to the lower part of the bumper. The M35/45 on the other hand seem more of an after thought type of thing. The way the bumper looks on the M45 concept is the way it should have looked for the production model. But, with this look, it gives it a more conservative look, which some will like and some wont like. I dont think that many people will catch on to the identical lower bumper unless they point it out, cause I sure didnt notice that either until you showed me.
02-02-05, 11:57 AM
#64
Speaks French in Russian
Originally Posted by 1SICKLEX
In 2004 Infiniti's M45 luxury sedan had sales of 2,090, and its Q45 luxury sedan had sales of 1,972 units. Both sell for more than $40,000.
My god, the competiton ate them up last year. Thats horrendous. I think Lamborghini sold just as many cars(just a guess).
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