looknow12

With Nav updates, yearly release are fine. But now with an entire software operating system in these vehicles, you'd like to see Lexus offer more timely software updates to correct bugs, to add features, etc. Maybe quarterly. I would pay for such a subscription service. $239 per year would be fine with me if they were agressive enough. I compare this kind of subscription with PC owners getting the lastest updates from Microsoft, only Lexus would add some additonal items (aka Windows 2003 vs 2005).

Figure at least 50k subscribers @ 20/month. Not a bad chunk of monthly change. Maybe the issue is Lexus purchases this technology from a 3rd party contract to which they have an exclusive agreement. The play for Lexus is to purchase this company then, bring the software developers in house, and go to work.

It is possible Lexus feels there is not enough updates that can be provided through a subscription service. I believe that can be changed.

To Lexus: I'm willing to head this division if it is a consideration.