tompal

I'm extremely new to this site (1st post), but i have browsed around for a while without registering. If you guys could help me out and take out some time to fill out this survey that would be awesome. This is for my final project. 1 or 2 sentences should be more then enough for each question, but if you want to write more please go right ahead...Thanks in advance guys/girls. P.S. I know a lot of people are gunna give me crap for doing my surveys this way so if you could just please save it.

Name (first name & last initial):
State / Town:
Age:
Sex:
Cars Owned:
Income (Optional):

1. Are you single or married?
2. If yes to number 1 do you have kids? If so how many?
3. What type of activities do you do for fun in your leisure time?
4. Do you consider your self liberal or conservative?
5. Describe you feelings towards the importance of money v. family?
6. Do you feel that luxurious possessions improve your social status?
7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:

Mercedes-Benz:
Quality
Value
Fit/Finish
Performance
Lexus:
Quality
Value
Fit/Finish
Performance
Toyota:
Quality
Value
Fit/Finish
Performance
Acura:
Quality
Value
Fit/Finish
Performance
Audi:
Quality
Value
Fit/Finish
Performance

8. What do you feel the most important feature in a car is (Price, Performance, Safety, and Style etc.) and why?
9. Describe your general feelings toward the Lexus brand?
10. What words come to mind when you think about Lexus and their brand image?
11. How do you view Lexus v. their main competition (BMW, Mercedes, Audi etc.) in quality, value, fit/finish and brand image?
12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.)
13. If you do not own a Lexus would you consider purchasing one? Why or why not?
14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand.
15. What factors/incidents would cause you to switch brands of cars?

LexFather

Clublexus members tend to be very private so in advance, I don't think many will post in this thread. Welcome to Clublexus though.

Lil4X

Do I smell the faint aroma of . . . ??

timoc42

i was involved in a marketing research project a few times, and getting people to post their general info from this forum is generally not very good.

If you want good data from people, you should set up a good survey website.
go to places like
www.insightexpress.com or surveymonkey.com to set up online surveys.
Some are free.

More importantly, you should establish who you are, why you are doing this research ( a little summary of your project), and how the data will be used and be protected. Also name identity should be protected.

Maybe your teacher should have told you all these in class...